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All Journal International Journal of Accounting & Finance in Asia Pasific
L. Sudershan Reddy
CMS Business School
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Advertising Strategies of Hyundai Motors In Indian Market L. Sudershan Reddy; Ranjith P V; Saili Sabnis; Varsha Ganatra; Kailash Shastry; Anastasya Elviona; Liem Gai Sin; Yaw Nee Chee; Daisy Mui Hung Kee; Chareeya A/P Perak Kerof; Wang Qianya; Wei Jiaze
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.733 KB) | DOI: 10.32535/ijafap.v4i1.1037

Abstract

India’s leading passenger car exporter which is Hyundai Motors India Limited has a market share of India’s total car exports about 26 % in 2019. The term strategy is intended a lot for all business entities in today's competitive marketplace. When a company has a distinctive and distinct benefit, it must be inventive with its marketing strategy. Hyundai has introduced and embraced numerous strategies for securing the overall demand for brand placement. This study attempts to investigate traditional and digital advertising conducted by Hyundai Motors Company which will enhance the success of the company in terms of creating the brand and facilitating user engagement. Close-ended questionnaire is used to collect the data for this study. The data was collected from individuals with different income ranges in India through a non-probability purposive convenience sampling method. The result of this study showed that generation nowadays know more about the products through broadcast advertising such as TV and digital media rather than print media such as newspaper and magazine. Therefore, Hyundai Motors should invest more marketing strategy in broadcast and digital advertising.
The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company Rajesh Kumar Nair; L. Sudershan Reddy; Priyanka Verma; Rudresh Pandey; Sienly Yuwono; Liem Gai Sin; Wong Yun Qi; Daisy Mui Hung Kee; Ooi Xin Gee; Tammy Wong Shao Ing; Tan Pei Yu
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.35 KB) | DOI: 10.32535/ijafap.v4i2.1116

Abstract

Coca Cola is one of the largest beverage companies in the world and becomes one of the favourite drinks for all people around the world. On March 11, 2020, World Health Organization (WHO) agrees to receive COVID – 19 outbreak a pandemic. This problem firstly started in China; it becomes the main problem of the World. As many Organizations whether domestic and international business affected by this epidemic. International business which is easily affected by the crisis as war, terrorist attacks, natural disasters and another. The main aim of this study is to analysis the global strategy and operations of Coca-Cola Company during COVID–19 pandemic. To collect the data, the questionnaire was distributed to 250 respondents, who are the employees of Coca-Cola company. The questionnaire was distributed via email. The impact of occurrence of Coronavirus on the international business. The results shows that the percentage of respondents who buy Coca-Cola products at online shopping platform increased during the pandemic
Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia) Rudresh Pandey; L. Sudershan Reddy; Vidush Chaudary; Venny Tezaryning Widyawati; Liem Gai Sin; Muhammad Khairul Amali Bin Mohd Ghazali; Daisy Mui Hung Kee; Muhammad Firdaus Bin Ibrahim; Muhammad Zulhusni Bin Ahmad Fadzeil; Nur Azwanie Binti Mohamed
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.407 KB) | DOI: 10.32535/ijafap.v4i1.1034

Abstract

Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product quality and price simultaneously or collectively affect purchase decision. The contribution proportion of Adidas product quality and price on the customers' purchase decision is 50.1%.
Co-Authors Anastasya Elviona Chareeya A/P Perak Kerof Daisy Mui Hung Kee Kailash Shastry Keng Tyng Cheah Liem Gai Sin Liem Gai Sin Muhammad Firdaus Bin Ibrahim Muhammad Khairul Amali Bin Mohd Ghazali Muhammad Zulhusni Bin Ahmad Fadzeil Nur Azwanie Binti Mohamed Ooi Xin Gee Priyanka Verma Rajesh Kumar Nair Ranjith P V Rudresh Pandey Saili Sabnis Shuet Yee Mak Sienly Yuwono Tammy Wong Shao Ing Tan Pei Yu Varsha Ganatra Venny Tezaryning Widyawati Vidush Chaudary Wang Qianya Wei Jiaze Wen Ting Loo Wong Yun Qi Yaw Nee Chee Yu Cing Lim