<![CDATA[Program pengabdian masyarakat prodi D3 Desain Komunikasi Visual Sekolah Vokasi Universitas Sebelas Maret Surakarta mengadakan pelatihan search engine optimization dan manajemen media sosial berbasis android dalam rangka meningkatkan eksposur destinasi wisata tubing yang terdapat di desa pondok yang dalam paparan tokoh setempat grand designnya direncanakan akan menjadi bagian dari halal tourism di kabupaten Karanganyar. Program pengabdian tersebut berlangsung pada tanggal 07 sampai 25 Februari 2022. Kemudian acara workshop tentang pelatihan SEO dilakukan pada tanggal 19 Mei 2022. Pelatihan SEO dan manajemen media sosial dipilih karena destinasi wisata tubing di kelola oleh para remaja yang walaupun lokasi tubing berada di desa yang terpencil akan tetapi mereka sudah akrab dan adaptif dengan teknologi smartphone dan media sosial. Upaya branding lokasi tubing yang masih bisa di maksimalkan kembali dengan paparan dan arahan dari expert di tentang SEO agar lokasi destinasi tubing bisa muncul di page one di laman search engine lewat pendekatan crawling, indexing, dan ranking. Hasil atau dampak positif dari kegiatan pengabdian masyarakat ini adalah dengan tumbuhnya pemahaman baru di bidang pemuda yang bertugas untuk mempromosikan wisata Tubing Muslim 06 sekaligus bertambahnya backlink tentang Tubing Muslim 06 lewat pemanfaatan Instagram. The community service program for the Visual Communication Design Diploma Vocational School, Sebelas Maret University, Surakarta, held training on search engine optimization and Android-based social media management in order to increase exposure to tubing tourism destinations in Pondok Village, which in the exposure of local figures the grand design was planned to be part of halal tourism in Karanganyar regency. The service program took place from 07 to 25 February 2022. Then a workshop on SEO training was held on 19 May 2022. SEO training and social media management were chosen because tubing tourism destinations are managed by teenagers, even though the tubing location is in a remote village. However, they are already familiar with and adaptive to smartphone technology and social media. Efforts to brand tubing locations that can still be maximized with exposure and direction from experts in SEO so that tubing destination locations can appear on page one on search engine pages through crawling, indexing, and ranking approaches. The positive result or impact of this community service activity is the growth of new understanding in the youth tasked with promoting Tubing Muslim 06 tourism and increasing backlinks about Tubing Muslim 06 through Instagram.]]>
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