Formosa Journal of Sustainable Research (FJSR)
Vol. 1 No. 6 (2022): November 2022

Analysis of the Role of Marketing Mix and Brand Equity on Customer Satisfaction Dining Places

Hendy Tannady (Universitas Multimedia Nusantara)
Yohanes Totok Suyoto (Universitas Pembangunan Jaya)
Magdalena (Universitas Katolik Indonesia Atma Jaya)

Article Info

Publish Date
19 Nov 2022

Abstract

This study aims to determine the effect of brand equity and marketing mix on consumer satisfaction Demie Bakmie (Como Park). This study uses a quantitative method with purposive sampling, namely consumers who have visited Demie Bakmie (Como Park) as many as 175 respondents. The results showed that brand equity has an effect on consumer satisfaction and the marketing mix has an effect on consumer satisfaction. In addition, both brand equity and the marketing mix jointly influence consumer satisfaction.

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Journal Info
Formosa Journal of Sustainable Research (FJSR)
Website

Abbrev

fjsr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

Description

Formosa Journal of Sustainable Research (FJSR) is an open access and peer-reviewed journal, published by Formosa Publisher. FJSR aims to be a dissemination platform for research result from multidisciplinary research that covers the wide spectrum of research field such as education, including ...