Jurnal Manajemen Bisnis Transportasi dan Logistik
Vol 4, No 1 (2017): September

FORMULASI STRATEGI DALAM MENINGKATKAN LOAD FACTOR PENERBANGAN CENGKARENG-SOLO

Basri Fahriza (Institut Transportasi Dan Logistik Trisakti)
Badzlina Anindya (Institut Transportasi Dan Logistik Trisakti)
Peppy Fachrial (Institut Transportasi Dan Logistik Trisakti)

Article Info

Publish Date
29 Sep 2017

Abstract

The purpose of the research is to analyze the internal and external factors faced by NAM AIR and formulates the strategy to increase the Load Factor. The method was qualitative with observation technique, interview, library research, and SWOT analysis. The result shows that IE matrics for external factors evaluation is 3.04 and the internal is 2.91. It means that NAM AIR is in quadrant II. While NAM AIR is in quadrant I based on the Grand Strategy matrics of strength and weakness factors (1.23) and opportunity and threat factors (0.86). Both results conclude that the best formulated strategy is market penetration.

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Journal Info
Jurnal Manajemen Bisnis Transportasi dan Logistik
Website

Abbrev

jmbtl

Publisher

Institut Transportasi dan Logistik Trisakti

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

Description

The Journal of Transportation and Logistics Business Management is published by the Fakultas Manajamen dan Bisnis Institut Transportasi dan Logistik Trisakti as a scientific responsibility and the embodiment of the "Tridharma" of higher education. The scope of the article includes: Digital Service ...