Jurnal Ekonomi
Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember

ANALYSIS OF TYPICAL CAPABILITIES AND ENTREPRENEURIAL ORIENTATION AGAINST COMPETITIVE ADVANTAGE IN BANDUNG TRADITIONAL FOODS MSMES

Ferdinandus Sampe (Univeristas Atmajaya Makasar)
Andri Haryono (STSIP Bina Marta Martapura)
Daniel Lallo Pakiding (Univeristas Atmajaya Makasar)
Norvadewi Norvadewi (UIN Sultan Aji Muhammad Idris Samarinda)
Muhammad Yusuf (Sekolah Tinggi Ilmu Administrasi Bandung)



Article Info

Publish Date
27 Nov 2022

Abstract

Traditional food is food that has been consumed since the previous generation, is regional in nature, and has been adapted to the tastes of the local community. The goal of this study is to determine the impact of distinct capabilities and entrepreneurial orientation on competitive advantage in traditional Bandung food SMEs. The independent variables in this study are distinct capabilities and entrepreneurial orientation, and the dependent variable is competitive advantage. The research method used is quantitative. In this study, 32 SMEs representative of Bandung traditional food were sampled using the saturated sample technique. The researchers used multiple linear regression analysis techniques with the SPSS data processing application version 26. According to the findings of this study, there was a positive and significant relationship between typical capabilities and competitive

Copyrights © 2022






Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSNĀ 2301-6280, e. ISSNĀ 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...