The Influence of the Fashion Style used by Influencers on the Appearance Style of Generation Z

Rusdi Hidayat (Universitas Pembangunan Nasional Veteran Jawa Timur)
Acep Samsudin (Universitas Pembangunan Nasional Veteran Jawa Timur)
Arya Mahardika P (Universitas Pembangunan Nasional Veteran Jawa Timur)
Muhammad Qowiyyudin (Universitas Pembangunan Nasional Veteran Jawa Timur)
Decinta Putri A (Universitas Pembangunan Nasional Veteran Jawa Timur)
Faradilla Aghnia A (Universitas Pembangunan Nasional Veteran Jawa Timur)
Nafa Shoimah (Universitas Pembangunan Nasional Veteran Jawa Timur)

Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
Vol 1, No 2 (2022): December 2022

Influencers who have many fans, so that it becomes the spotlight of generation Z to be an inspiration for the fashion style that is being used. This study aims to determine the influence of the fashion style used by influencers on the appearance style of generation Z. Generation Z is a generation that has very unique and different characters from previous generations. Meanwhile, an influencer is someone who has a lot of followers so that it gives potential for their fans to follow, starting from fashion style and lifestyle, and most of those who become fans of an influencer are generation Z. This research uses descriptive qualitative which shows the results that in expressing themselves, generation Z one of them is the fashion she wears. The development of fashion is very fast at the age of generation Z. They are more concerned with their physical appearance than everything "appearance is key", things that can beautify and beautify the appearance they will wear.