Service Excellent Berdasarkan Perspektif Experential Marketing Pada Pegiat Usaha Di Desa Pematang Johar

Manik, Desma Erica Maryati
Gultom, Pesta
Nainggolan, Elisabeth

Jurnal IPTEK Bagi Masyarakat
Vol 2 No 2 (2022)

Managing a business is not only paying attention to the products produced. Service Excellent from business activists in Desa Pematang Johar is also something that must be considered. How to provide the best service so that in the future consumers can come back again. Insights into experential marketing perspectives can provide knowledge to business activists of Desa Pematang Johar how to serve consumers so that consumers feel special and feel involved in using products. Emotional consumer engagement can have a positive impact on increasing sales.