Jurnal IPTEK Bagi Masyarakat
Vol 2 No 2 (2022)

Service Excellent Berdasarkan Perspektif Experential Marketing Pada Pegiat Usaha Di Desa Pematang Johar

Manik, Desma Erica Maryati (Unknown)
Gultom, Pesta (Unknown)
Nainggolan, Elisabeth (Unknown)



Article Info

Publish Date
24 Dec 2022

Abstract

Managing a business is not only paying attention to the products produced. Service Excellent from business activists in Desa Pematang Johar is also something that must be considered. How to provide the best service so that in the future consumers can come back again. Insights into experential marketing perspectives can provide knowledge to business activists of Desa Pematang Johar how to serve consumers so that consumers feel special and feel involved in using products. Emotional consumer engagement can have a positive impact on increasing sales.

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Journal Info

Abbrev

j-ibm

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Mechanical Engineering Physics Public Health Social Sciences

Description

J-IbM: Jurnal IPTEK bagi Masyarakat, diterbitkan oleh Ali Institute of Research and Publication (AIRA). J-IbM menerbitkan artikel ilmiah berkaitan dengan pengabdian, praktik dan proses keterlibatan masyarakat. J-IbM adalah jurnal online peer-review yang didedikasikan untuk publikasi penelitian ...