This study aims to determine the effectiveness of the application of Instagram media on students' interest in learning group I and II cation analysis materials. The data collection method used qualitative analysis with a descriptive approach. The results of the media validation get an average score of 84.27%, so the media is very feasible to be used in this study. Respondents in this study were students who followed the @kimiafun2022 Instagram account and interacted in answering questions and responses on Instagram. The study results show that the Instagram application can effectively increase student interest in learning about group I and II cation analysis materials, which is considered problematic
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