<![CDATA[ABSTRACTSince the pandemic, the number of tourists visiting Panusupan Tourism Village has decreased drastically. The BIYUNGE MSME sales turnover also decreased drastically because of the lack of buying by tourists. Until now, these MSME actors have not utilized digital e-commerce, to sell their products widely. Through this community service, the team provides training on making advertisements in e-commerce digital media as a marketing strategy so that it is expected that product sales are wider and sales figures increase. With training in making advertisements in e-commerce digital media, MSME actors can increase the number of product sales. The training is carried out offline with strict health protocols. The training is carried out to provide skills to the community of MSME actors so that they can promote their products in e-commerce digital media. The training provided by the service team includes creating accounts on social media, how to upload advertisements, and how to process buying and selling transactions on digital media. The target of the training was focused on MSME actors in Candi Hamlet, RT 05 RW 06, Panusupan Village, Rembang District, Purbalingga Regency. Based on the results of the training, BIYUNGE MSME actors already have the skills to create advertisements and market them through e-commerce digital media on social media such as whatsapp, facebook, and instagram. The training participants admitted that their sales turnover had increased, although not drastically due to the effects of the pandemic. Keywords: MSME, Panusupan Tourism Village, digital media, e-commerce, digital marketing strategy ABSTRAKSemenjak pandemi jumlah wisatawan yang berkunjung ke Desa Wisata Panusupan menurun drastis. Hal tersebut selain berdampak pada pendapatan desa dari sektor wisata juga berdampak pada UMKM BIYUNGE. Omset penjualan UMKM tersebut pun menurun drastis karena sepinya wisatawan yang membeli. Sampai saat ini pelaku UMKM tersebut belum memanfaatkan e-commerce digital yaitu memakai platform online, media sosial, market place, google bisnis untuk memasarkan produknya secara luas. Strategi pemasaran yang dilakukan hanya dari mulut ke mulut sehingga jangkauan pemasaran produknya tidak luas. Melalui pengabdian masyarakat (PKM) ini tim pelaksana memberikan pelatihan pembuatan iklan di media digital e-commerce sebagai strategi pemasaran agar penjualan produknya lebih luas dan angka penjualan meningkat. Dengan pelatihan pembuatan iklan di media digital e-commerce tersebut para pelaku UMKM dapat meningkatkan jumlah penjualan produknya. Pelatihan dilaksanakan secara luring dengan protokol kesehatan ketat. Pelatihan dilakukan untuk memberi keterampilan kepada masyarakat pelaku UMKM agar dapat mempromosikan produknya di media digital e-commerce. Pelatihan yang diberikan tim pengabdian meliputi pembuatan akun di media sosial, cara mengunggah iklan, dan bagaimana proses transaksi jual beli di media digital tersebut. Sasaran pelatihan difokuskan pada pelaku UMKM di Dusun Candi RT 05 RW 06, Desa Panusupan, Kecamatan Rembang, Kabupaten Purbalingga. Berdasarkan hasil pelatihan para pelaku UMKM BIYUNGE sudah memiliki keterampilan membuat iklan dan memasarkannya melalui media digital e-commerce di media sosial seperti whatsapp, facebook, dan instagram. Para peserta pelatihan tersebut mengaku omset penjualannya meningkat meskipun belum drastis karena efek pandemi. Kata kunci : UMKM, Desa Wisata Panusupan, media digital, e-commerce, strategi marketing digital ]]>
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