Jurnal Aplikasi IPTEK Indonesia
Vol 5, No 3 (2021)

The role of packaging to influence purchase intention of smes product in pasaman regency

Yasri, Yasri (Unknown)
Budiarti, Astra Prima (Unknown)

Article Info

Publish Date
21 Dec 2021

Abstract

This study aims to analyze the effect of the benefits of product packaging on the interest in purchasing MSME products in Pasaman Regency. The population of this research are consumers of MSME products in three villages in Pasaman Regency. A total of 255 samples were selected by purposive sampling technique. This study uses the Structural Equation Model (SEM) technique using SmartPLS 3 as a data analysis tool. The results showed that the benefits of packaging (Hedonic benefit of packaging and Utilitarian benefit of packaging influenced consumer buying interest in MSME food products in Pasaman Regency.

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Journal Info
Jurnal Aplikasi IPTEK Indonesia
Website

Abbrev

aiptekin

Publisher

Universitas Negeri Padang

Subject

Humanities Education Social Sciences Other

Description

The aim of Jurnal Aplikasi IPTEK Indonesia is to disseminate the conceptual thoughts, ideas and research results that have been achieved in the area of community services. This journal scope contains scientific articles from various disciplines that are adopted in various community service ...