PERAN MOTIVASI BELANJA DAN KONTROL DIRI TERHADAP PERILAKU KONSUMTIF PADA K-POPER PEREMPUAN REMAJA AKHIR

Tarisha Azzahra Saneva (Program Studi Sarjana Psikologi, Universitas Tarumanagara, Jakarta)
Ninawati Ninawati (Universitas Tarumanagara)
Meike Kurniawati (Program Studi Sarjana Psikologi, Universitas Tarumanagara, Jakarta)

Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Vol. 6 No. 2 (2022): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni

This research aimed to determine the effect of shopping motivation and self-control on consumptive behavior in K-poper late adolescent girls. K-Pop fans or also known as K-popers are a group of people who like / enjoy music that comes from South Korean singers. This study used a non-experimental quantitative method with 387 late adolescent girls as participants aged 18-21 years who buy Korean merchandise in North Sumatra. This study used a measuring instrument The Brief Self-control Scale, a measuring tool for consumptive behavior, and a measuring tool for shopping motivation. Data processing was using Statistical Product and Service Solutions (SPSS) version 25. The results of this study indicated that there is an effect of self-control on consumptive behavior with a percentage of 24% and the effect of shopping motivation on consumptive behavior with a percentage of 1%. The conclusion of this research showed that the role of self-control on consumptive behavior is much greater than shopping motivation.