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All Journal Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Tarisha Azzahra Saneva
Program Studi Sarjana Psikologi, Universitas Tarumanagara, Jakarta
Arts Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN MOTIVASI BELANJA DAN KONTROL DIRI TERHADAP PERILAKU KONSUMTIF PADA K-POPER PEREMPUAN REMAJA AKHIR Tarisha Azzahra Saneva; Ninawati Ninawati; Meike Kurniawati
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol. 6 No. 2 (2022): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v6i2.19230.2022

Abstract

This research aimed to determine the effect of shopping motivation and self-control on consumptive behavior in K-poper late adolescent girls. K-Pop fans or also known as K-popers are a group of people who like / enjoy music that comes from South Korean singers. This study used a non-experimental quantitative method with 387 late adolescent girls as participants aged 18-21 years who buy Korean merchandise in North Sumatra. This study used a measuring instrument The Brief Self-control Scale, a measuring tool for consumptive behavior, and a measuring tool for shopping motivation. Data processing was using Statistical Product and Service Solutions (SPSS) version 25. The results of this study indicated that there is an effect of self-control on consumptive behavior with a percentage of 24% and the effect of shopping motivation on consumptive behavior with a percentage of 1%. The conclusion of this research showed that the role of self-control on consumptive behavior is much greater than shopping motivation.
Co-Authors Meike Kurniawati Ninawati Ninawati