Social Media Utilization in the Digital Era

Asrar Aspia Manurung (Universitas Muhammadiyah Sumatera Utara)
Emilia Pebriwanti Saragih (Universitas Muhammadiyah Sumatera Utara)
Erikawati Gurning (Universitas Muhammadiyah Sumatera Utara)
Irma Yani Tarigan (Universitas Muhammadiyah Sumatera Utara)
Mey Waty Silaban (Universitas Muhammadiyah Sumatera Utara)
Oktaviani Napitupulu (Universitas Muhammadiyah Sumatera Utara)

Indonesian Journal of Education and Mathematical Science
Vol 4, No 1 (2023)

This research was a descriptive qualitative literature review. This research aims to find out the use of social media in the digital age. There are several social media that are frequently used in the digital era such as Instagram, YouTube and WhatsApp. Social media also provides various benefits in various fields, especially in the fields of education and economy. In the education field, social media can be utilized as a learning media to support learning effectiveness. Meanwhile, in the business sector, social media can be used to increase sales and advertising at a more affordable cost.