Cross-border
Vol. 4 No. 1 (2021): Cross-border

LITERASI KEUANGAN MASYARAKAT TENTANG PERBANKAN SYARIAH: SEBUAH PENDEKATAN MANAJEMEN PEMASARAN

Iwan Kusnadi (Institut Agama Islam Sultan Muhammad Syafiuddin Sambas)
Maria Maria (Institut Agama Islam Sultan Muhammad Syafiuddin Sambas)

Article Info

Publish Date
09 Mar 2021

Abstract

Indonesia, which consists of various types of banks, both conventional and sharia banks, has their own approach to promotions to their customers, including the Sambas branch of the Kalbar Syariah bank. However, among the promotions carried out by Bank Kalbar Syariah there are efforts and efforts to promote the bank to the Sambas community, even though there are obstacles.

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Journal Info
Cross-border
Website

Abbrev

Cross-Border

Publisher

Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Subject

Religion Humanities Education Social Sciences Other

Description

Mengangkat tema-tema Perbatasan Antar Negara, Diplomasi, Hubungan Internasional, Daerah tertinggal, Studi Desa, Kawasan Perbatasan, Sosial, Ekonomi dan ...