Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian pada Restoran Modern dan Tradisional

Acep Samsudin (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Rusdi Hidayat (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Indy Melva Adinda Marsha (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Nabiilah Shinta Ramadhani (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Cantika Aura Jahzy (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Muhammad Galih Wijaya (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

El-Mujtama: Jurnal Pengabdian Masyarakat
Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat

In modern times like today, people have two options for choosing food, namely fast food that can be purchased at modern restaurants and regional specialties that can be purchased at traditional restaurants. The research in this journal aims to find various factors that influence people's decisions in purchasing food at modern and traditional restaurants. The research method used in this research is the study of literature and literature. The results show that consumer purchasing decisions are influenced by actual and ideal state, affection factors, consumer satisfaction factors with products, and social factors. Keywords: Modern Restaurant, Traditional Restaurant, Purchase Decision Factors.