Aptisi Transactions on Technopreneurship (ATT)
Vol 5 No 2 (2023): July

The Influence of Social Media Marketing on Purchase Impulses with Brand Attentiveness as A Mediating Variable on UMKM X

Sutisna, Felix (Unknown)
Handra, Tessa (Unknown)
Jap, Yustina Peniyanti (Unknown)

Article Info

Publish Date
24 Jan 2023

Abstract

 The purpose of this study was to analyze the effect of social media marketing on purchase impulses mediated by brand attentiveness. This research has three variables, namely social media marketing, brand attentiveness, and purchase impulse. The sample in this study was 231 customers of UMKM X. The method of analysis in this study was SEM partial least squares (PLS) analysis. PLS-SEM analysis was carried out through secondary data collection and hypothesis testing. The results showed that all 4 hypotheses were significant.

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Journal Info
Aptisi Transactions on Technopreneurship (ATT)
Website

Abbrev

att

Publisher

Asosiasi Perguruan Tinggi Swasta Indonesia

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

APTISI Transactions on Technopreneurship (ATT) is an international triannual open access scientific journal published by  Pandawan Sejahtera Indonesia. ATT publishes original scientific researchers from scholars and experts around the world with novelty based on the theoretical, experimental, ...