Analysis of the Effect of Service Quality on Savings Customer Satisfaction at PT. BPRS Almadinah Tasikmalaya Perseroda

Maya Muharomah (Sekolah Tinggi Ekonomi Islam Ar-Risalah)
Ganjar Santika (Sekolah Tinggi Ekonomi Islam Ar-Risalah)
Muhammad Kaharudin Yasin (Sekolah Tinggi Ekonomi Islam Ar-Risalah)

Journal of Education Technology Information Social Sciences and Health
Vol 2, No 1 (2023): March 2023

The purpose of this study is to determine the effect of service quality on savings customer satisfaction at PT BPRS Almadinah Tasikmalaya Perseroda. This study used a quantitative descriptive research approach using raw data and data using simple linear regression. The results of this study show that service quality has a significant positive effect on customer satisfaction. The results of the t test show that the quality of service has a major positive effect on customer satisfaction, and the results of the t test are 7661 t table 1661. Therefore H0 is rejected and Ha is accepted because the independent variable affects the dependent variable with significance values of 0.000 0.05