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All Journal Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Education Technology Information Social Sciences and Health
Ganjar Santika
Sekolah Tinggi Ekonomi Islam Ar-Risalah
Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences

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SWOT Analysis Marketing Strategy in Increasing the Number of Savings Customers at Bank Financing Rakyat Syariah (BPRS) HIK Parahyangan Ciamis Branch Nopianti Pebrianta; Nila Nurochani; Ganjar Santika
JETISH: Journal of Education Technology Information Social Sciences and Health Vol 2, No 1 (2023): March 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v2i1.390

Abstract

This research was conducted at BPRS HIK Parahyangan Ciamis, where there are various kinds of products and services that suit customer needs. A good business strategy is needed to face increasingly complex and competitive business competition. The method carried out in this study is qualitative method. Data collection techniques in this study were conducted by interviews and analyzed using SWOT. The data type consists of primary and secondary data. The results of research from the descriptive methodology of SWOT analysis can be obtained matrix values from internal factors of 3.18 and external matrix values of 3.00. From the results of this study, BPRS HIK Parahyangan Ciamis is in quarter I (positive, positive), which shows that the company is in a advantageous position and has strengths and opportunities. And can use these strengths and opportunities to the fullest by implementing strategies that support aggressive growth policies
Analysis of the Effect of Service Quality on Savings Customer Satisfaction at PT. BPRS Almadinah Tasikmalaya Perseroda Maya Muharomah; Ganjar Santika; Muhammad Kaharudin Yasin
JETISH: Journal of Education Technology Information Social Sciences and Health Vol 2, No 1 (2023): March 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v2i1.391

Abstract

The purpose of this study is to determine the effect of service quality on savings customer satisfaction at PT BPRS Almadinah Tasikmalaya Perseroda. This study used a quantitative descriptive research approach using raw data and data using simple linear regression. The results of this study show that service quality has a significant positive effect on customer satisfaction. The results of the t test show that the quality of service has a major positive effect on customer satisfaction, and the results of the t test are 7661 t table 1661. Therefore H0 is rejected and Ha is accepted because the independent variable affects the dependent variable with significance values of 0.000 0.05
The Effect of Murabahah and Musyarakah Financing on Profitability at PT BPRS HIK Parahyangan Period 2018-2022 Ira Ariyanti; Ganjar Santika; Ikmal Mumtahaen
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 2, No 2 (2023): July 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v2i2.686

Abstract

The purpose of this study to be achieved, among other things, is to find out that murabahah financing has an effect on profitability at PT BPRS HIK Parahyangan. To analyze musyarakah financing has an effect on profitability at PT. BPRS HIK Parahyangan To analyze murabahah financing and musyarakah financing together, they affect the profitability of PT. BPRS HIK Parahyangan. This study uses a quantitative method, using statistical procedures. This research is descriptive analysis in nature, namely research that seeks to describe the current problem solving based on data. Based on the results of the study it can be concluded (1) murabahah financing has a positive effect on profitability, so it is concluded that the higher the murabahah financing, the higher the profitability income (2) musyarakah financing has significant effect on profitability. (3) murabaha and musyarakah financing have an effect. Based on the results of the F test that the statistical probability value is 0.000111 0.05, so H0 is rejected and H1 is accepted. Thus it can be concluded that there is an influence of the independent variables (murabaha and musyarakah) on profitability.
Co-Authors Ikmal Mumtahaen Ira Ariyanti Maya Muharomah Muhammad Kaharudin Yasin Nila Nurochani Nopianti Pebrianta