Jurnal Nusantara Mengabdi
Vol. 2 No. 1 (2022): Oktober

Pendampingan Pengembangan Pemasaran Digital Pada BUMDes Artha Jaya, Desa Yogyakarta Selatan

Lidya Ayuni Putri (Universitas Lampung, Lampung)
Mutiasari Nur Wulan (Universitas Lampung, Lampung)
Yuniarti Fihartini (Universitas Lampung, Lampung)
Dwi Asri Siti Ambarwati (Universitas Lampung, Lampung)
Dorothy RH. Pandjaitan (Universitas Lampung, Lampung)



Article Info

Publish Date
09 Nov 2022

Abstract

Purpose: The purpose of the community service done is to develop the online marketing of building materials stores owned by Artha Jaya Village-Owned Enterprises or commonly known as BUMDes Artha Jaya so that the manager of BUMDes can still increase sales during pandemic through online sales like social media Methodology/approach: The implementation of the activity used a participatory approach through a direct approach by involving BUMDes in carrying out the stages of activities consisting of preparation and implementation. In each of these activities, BUMDes and the service team carried out and compiled digital marketing of social media and e-commerce. Results/findings: The development of digital marketing in BUMDes Artha Jaya only appeared in certain types of digital marketing, namely social media marketing through the Whatsapp application and content marketing, therefore by carrying out digital marketing at BUMDes Artha Jaya accompanied by training on BUMDes administrators could assist BUMDes in promoting  their business. Conclusion: BUMDes should have felt the advantage of existing marketing, because digital marketing is very efficient for businesses. Then, with the development of digital marketing, it would make the business run better.

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Journal Info

Abbrev

JNM

Publisher

Subject

Humanities Computer Science & IT Public Health Social Sciences Other

Description

JNM ditujukan untuk berkontribusi terhadap kemajuan dan peningkatan kesejahteraan rakyat Indonesia melalui penyediaan media penyebarluasan hasil kegiatan pengabdian yang solutif dan inovatif. Scope Jurnal Nusantara mengabdi adalah pengabdian di bidang berikut. -Pendidikan -Sosial -Ekonomi ...