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All Journal Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Nusantara Mengabdi
Mutiasari Nur Wulan
Universitas Lampung, Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences Other

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Pendampingan Pengembangan Pemasaran Digital Pada BUMDes Artha Jaya, Desa Yogyakarta Selatan Lidya Ayuni Putri; Mutiasari Nur Wulan; Yuniarti Fihartini; Dwi Asri Siti Ambarwati; Dorothy RH. Pandjaitan
Jurnal Nusantara Mengabdi Vol. 2 No. 1 (2022): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (877.23 KB) | DOI: 10.35912/jnm.v2i1.1442

Abstract

Purpose: The purpose of the community service done is to develop the online marketing of building materials stores owned by Artha Jaya Village-Owned Enterprises or commonly known as BUMDes Artha Jaya so that the manager of BUMDes can still increase sales during pandemic through online sales like social media Methodology/approach: The implementation of the activity used a participatory approach through a direct approach by involving BUMDes in carrying out the stages of activities consisting of preparation and implementation. In each of these activities, BUMDes and the service team carried out and compiled digital marketing of social media and e-commerce. Results/findings: The development of digital marketing in BUMDes Artha Jaya only appeared in certain types of digital marketing, namely social media marketing through the Whatsapp application and content marketing, therefore by carrying out digital marketing at BUMDes Artha Jaya accompanied by training on BUMDes administrators could assist BUMDes in promoting  their business. Conclusion: BUMDes should have felt the advantage of existing marketing, because digital marketing is very efficient for businesses. Then, with the development of digital marketing, it would make the business run better.
Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood Sipa Paujiah; Aripin Ahmad; Mutiasari Nur Wulan
Reviu Akuntansi, Manajemen, dan Bisnis Vol 2 No 2 (2022): Desember
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v2i2.1501

Abstract

Purpose: The purpose of this study was to determine purchasing decisions on the GoFood application as measured by two aspects, namely product photos and customer ratings. This research can help food and beverage sellers, especially restaurants, as GoFood partners, display attractive product photos to influence consumers' purchasing decisions. Research methodology: This research is quantitative research with a survey method through an online questionnaire. The sampling technique used was purposive sampling, where the respondents were consumers who had bought food and beverages on the GoFood application, as many as 101 respondents. The analysis technique in this study is an analysis of the characteristics of the respondents; validity and reliability test; classical assumption test; correlation coefficient test (r); coefficient of determination test (R2); F test; and t test. Results: The results of the study simultaneously show that the product photo (X1) and customer rating (X2) variables simultaneously affect purchasing decisions through the GoFood application. The product photo (X1) and customer rating (X2) variables on purchasing decisions indicate that the better the product photos displayed, the greater the purchasing decisions made by consumers on the GoFood application. Limitations: Researchers only focus on the GoFood application, while there are still many other food and beverage service provider applications and the number of respondents is still very low to describe the actual situation. Contribution: enriching knowledge in the field of digital marketing, specifically about the effect of product photos and customer ratings on purchasing decisions.
Co-Authors Aripin Ahmad Dorothy RH. Pandjaitan Dwi Asri Siti Ambarwati Lidya Ayuni Putri Sipa Paujiah Yuniarti Fihartini