Nusantara Science and Technology Proceedings
7st International Seminar of Research Month 2022

Organizational Strategy Orientation and Performance of Travel Agency Companies in Indonesia

Eko Purwanto (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia)
Muhadjir Anwar (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia)
Ayundha Evanthi (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia)

Article Info

Publish Date
16 May 2023

Abstract

The present paper investigates the effect of entrepreneurial orientation (EO), market orientation (MO), and learning orientation (LO) on the performance of travel agency companies in Indonesia. The result suggests that EO has a significant direct effect on performance. Another findings are LO mediates the relationship between EO and MO and performance, also EO mediates the influence of MO on performance. The study offers a more detailed understanding of which organizational strategy orientation improves the performance of travel agency companies.

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Journal Info
Nusantara Science and Technology Proceedings
Website

Abbrev

nuscientech

Publisher

Future Science

Subject

Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

Description

NST Proceeding supports regional research communities to globalise their findings in Science and Technology by providing an open access, online platform in line with international publishing standards and indexing scholarly conference proceedings. The current emphasis of the NST Proceeding includes ...