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Eko Purwanto
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Organizational Strategy Orientation and Performance of Travel Agency Companies in Indonesia Eko Purwanto; Muhadjir Anwar; Ayundha Evanthi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3313

Abstract

The present paper investigates the effect of entrepreneurial orientation (EO), market orientation (MO), and learning orientation (LO) on the performance of travel agency companies in Indonesia. The result suggests that EO has a significant direct effect on performance. Another findings are LO mediates the relationship between EO and MO and performance, also EO mediates the influence of MO on performance. The study offers a more detailed understanding of which organizational strategy orientation improves the performance of travel agency companies.
Organizational Strategy Orientation and Performance of Travel Agency Companies in Indonesia Eko Purwanto; Muhadjir Anwar; Ayundha Evanthi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3313

Abstract

The present paper investigates the effect of entrepreneurial orientation (EO), market orientation (MO), and learning orientation (LO) on the performance of travel agency companies in Indonesia. The result suggests that EO has a significant direct effect on performance. Another findings are LO mediates the relationship between EO and MO and performance, also EO mediates the influence of MO on performance. The study offers a more detailed understanding of which organizational strategy orientation improves the performance of travel agency companies.
Co-Authors Ayundha Evanthi Muhadjir Anwar