Design of Bisma Character as a Supporting Media for the Promotion of Milk Products

Widyasari (Visual Communication Design Department, Faculty of Architecture and Design, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya 60924, Indonesia)
Sri Wulandari (Visual Communication Design Department, Faculty of Architecture and Design, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya 60924, Indonesia)
Samuel Rihi Hadi Utomo (Visual Communication Design Department, Universitas Nusa Putra, Sukabumi, Indonesia)
Sharah Shabina (Visual Communication Design Department, Faculty of Architecture and Design, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya 60924, Indonesia)
Brilliant Firdaus Ramadhani (Visual Communication Design Department, Faculty of Architecture and Design, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya 60924, Indonesia)

Nusantara Science and Technology Proceedings
7st International Seminar of Research Month 2022

Character design is closely related to animation. Currently animation is not only popular among children, but also popular among teenagers to adults. Besides having a function as entertainment, animation can also be a medium for education and promotion. This research is a design-based research with the object of research, namely a local Indonesian dairy product called Milkaya. Milkaya is a trademark of CV. Milknesia Nusantara. This research uses descriptive qualitative method. The results of this study are the design of the character design of the Bisma figure who is the main character who will promote Milkaya implant products and educate children about the importance of drinking milk for health.