Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Vol 6, No 3 (2022): Jurnal JUMBO Vol 6 No 3

PERAN PERSEPSI DALAM KEPUTUSAN KONSUMEN MENGGUNAKAN VAKSIN COVID-19 (The Role of Perception in Consumer Decisions to Use The Covid-19 Vaccine)

Hartini Hartini (Universitas Halu Oleo)
La Janu La Janu (Universitas Halu Oleo)
Risky Tamala (Universitas Halu Oleo)

Article Info

Publish Date
28 Dec 2022

Abstract

This study aims to determine the role of perception in consumer decisions to use the Covid-19 vaccine. The unit of analysis in this study was Halu Oleo University students, with a total of 30 informants who were determined by accidental sampling technique. Data was collected through observation and interviews, and then analyzed inductively. The results of the study show that perceptions of the Covid-19 vaccine play a role in consumers' decisions to use the Covid-19 vaccine..

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Journal Info
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Website

Abbrev

JUMBO

Publisher

Universitas Halu Oleo

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

JUMBO (Jurnal Manajemen, Bisnis dan Organisasi) adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen, bisnis dan organisasi baik pada organisasi privat yang berorientasi pada profit maupun organisasi publik yang berorientasi ...