Seminar Nasional Hasil Penelitian LP2M UNM
SEMNAS 2019 : PROSIDING EDISI 4

Strategi Diversifikasi Produk Turunan Tenun Sutera Wajo

Karta Jayadi (Universitas Negeri Makassar)
Abdul Azis Said (Universitas Negeri Makassar)
Dian Cahyadi (Universitas Negeri Makassar)

Article Info

Publish Date
11 Dec 2019

Abstract

Indonesia has a wealth of various types of beautiful and unique traditional fabrics, one of which is the Sengkang sutera woven fabric. As the dynamics of the times and fashion tastes change, it is necessary to develop a diversified product diversification in accordance with the demands of the times. This research aims to review the strategy model of new product diversification by enriching Sengkang silk woven fabric not only into fabric products for sarong and clothing applications. The method used is data collection, assessment modeling and system development, and evaluation of finished products. This activity produced a development strategy direction as an effort to diversify Sengkang silk weaving products to have a stronger product competitiveness and image

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Journal Info
Seminar Nasional Hasil Penelitian LP2M UNM
Website

Abbrev

semnaslemlit

Publisher

Universitas Negeri Makassar

Subject

Religion Arts Humanities Chemistry Dentistry Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Description

Perguruan tinggi seharusnya terpanggil untuk menjawab tantangan-tantangan di atas melalui pelaksanaan darma ketiga pengabdian pada masyarakat, dan panggilan tersebut sejauh ini sudah banyak dilakukan namun program-program yang betul-betul pokus pada sasaran masih perlu diperbaiki, terutama ...