Pengelolaan Media Sosial untuk Ekowisata: Kawasan Hutan Adat Larang Mude Ayek Tebat Benawa Kota Pagar Alam

Oemar Madri Bafadhal (Universitas Sriwijaya)
Adi Inggit Handoko (Universitas Sriwijaya)
Annisa Rahmawati (Universitas Sriwijaya)
Anang Dwi Santoso (a:1:{s:5:"en_US"s:89:"Jurusan Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya"})

CARADDE: Jurnal Pengabdian Kepada Masyarakat
Vol. 5 No. 3 (2023): April

This community service aims to provide a comprehension of social media and its ecotourism applications. This event was held in Tebat Benawa Village, Pagar Alam City, from October 8-11, 2022, with 37 ecotourism managers in attendance. The training includes a greater understanding of social media and its use for ecotourism, as well as the creation of a collaborative space for ecotourism promotion between tourists and ecotourism managers. The results of the training demonstrated an increase in comprehension, as evidenced by the pre-test and post-test scores, which ranged from 5.73 to 8.54, and the T-test, which revealed a significant difference between the pre- and post-training periods.