Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Jurnal Aplikasi Kebijakan Publik dan Bisnis

Dampak E-Service Quality, Kepercayaan dan Kepuasan Terhadap Niat Pembelian Ulang

Joko Rizkie Widokarti (Universitas Terbuka)
Arthur Sitaniapessy (Politeknik Negeri Ambon)
Harry Anthony Pierre Sitaniapessy (Politeknik Negeri Ambon)

Article Info

Publish Date
19 Jun 2023

Abstract

Nowdays, consumer purchasing behavior is increasingly shifting to online purchases which promise a lot of convenience. This study aims to examine the effect of E-Service Quality, Trust, and Customer Satisfaction on repurchase intentions in the context of online purchases on e-commerce sites in Indonesia. The sample size in this study was 177 respondents. Hypothesis testing was carried out using multiple regression analysis. The results showed that e-service quality, customer trust as well as customer satisfaction had a positive impact on repurchase intention.

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Journal Info
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Website

Abbrev

ppj

Publisher

Sekolah Tinggi Ilmu Administrasi Said Perintah

Subject

Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

Description

Focus and Scope Public Administration Administrative Law Administrative Reform Bureaucratic Ethics Bureaucratic Law Dynamics of Public Services E-Government Good Governance Governance Government Collaboration Legal Ethics Management of BUMD Public Organizations Public Policy Public Service Political ...