Claim Missing Document
Check
Articles

Found 15 Documents
Search

Penerapan Theory Planned Behavior Dalam Memprediksi Revisit Intention Lokasi Wisata di Pulau Ambon Arthur Sitaniapessy
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2500

Abstract

The theory of Planned Behavior is one of the theories that can be used in predicting individual behavior in the future, including testing tourist intentions and behavior towards tourist sites that have been visited before. This study aims to apply the Theory of Planned Behavior (TPB) in predicting the revisit intention of tourists to tourist sites on Ambon Island. The variables included to support the application of TPB include tourist attitudes, subjective norms, and perceived behavioral control, which are antecedent variables of revisit intention. Respondents in this study were 141 students from various universities in Ambon City. Instrument testing was carried out using validity and reliability. The results of hypothesis testing using multiple regression show that all hypotheses proposed are supported. This indicates that tourist attitude, subjective norms, and perceived behavioral control strongly predict revisit intention. Keywords: Tourism attitude, subjective norms, perceived behavioral control, revisit intention. Abstrak Theory of Planned Behavior merupakan salah satu teori yang dapat digunakan dalam memprediksi perilaku individu di masa yang akan datang termasuk untuk menguji niat dan perilaku wisatawan terhadap lokasi wisata yang pernah dikunjungi sebelumnnya. Tujuan dari penelitian ini mengaplikasikan Theory of Planned Behavior (TPB) dalam memprediksi revisit intention dari wisatawan terhadap lokasi-lokasi wisata yang ada di Pulau Ambon. Variabel yang disertakan untuk mendukung penerapan TPB ini antara lain sikap wisatawan, norma subyektif dan perceived behavioral control yang adalah variabel antesenden dari revisit intention. Responden dalam penelitian ini adalah mahasiswa berbagai universitas di Kota Ambon yang berjumlah 141 orang. Pengujian instrumen dilakukan dengan menggunakan validitas dan reliablitas. Hasil pengujian hipotesis yang menggunakan regresi berganda menunjukkan bahwa seluruh hipotesis yang diajukan terdukung. Hal ini mengindikasikan bahwa Sikap wisatawan, norma subyektif dan perceived behavioral control merupakan prediktor kuat dari revisit intention. Kata kunci: Sikap wisatawan, norma subyektif , perceived behavioral control, revisit intention.
Testing The Antecedents of Patient Satisfaction Anggaraeni, Ni Made; Sitaniapessy, Arthur; Widokarti, Joko Rizkie
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6861

Abstract

This study examines the antecedents of patient satisfaction: waiting time, staff friendliness, and staff competence. The research was conducted at two community health centers (Puskesmas) in Jembrana Regency. The study population includes patients who have used the services of these health centers. The sampling technique used is non-probability sampling through purposive sampling. The sample size in this study is 130 respondents. The results of the hypothesis testing using multiple regression show that all three antecedents affect patient satisfaction. Keywords: waiting time, staff friendliness, staff competence, patient satisfaction
TESTING ANTECEDENTS OF REVISIT INTENTION Sitaniapessy, Arthur
Management and Sustainable Development Journal Vol. 6 No. 2 (2024): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v6i2.900

Abstract

This study investigates the impact of customer engagement, memorable tourism experiences, and tourism identification on revisit intention. The population of this research consists of students in the city of Ambon, with a total of 138 respondents. The findings indicate that all three factors—customer engagement, memorable tourism experiences, and tourism identification—positively affect revisit intention. The implications of these findings are highly significant for tourism management and marketing strategies, suggesting that efforts to enhance customer engagement and create memorable experiences can effectively build tourist loyalty and encourage repeat visits. Keywords: customer engagement, memorable tourism experience, tourism identification, revisit intention
The Influence of Organizational Climate, Situational Leadership Style, and Job Satisfaction on Employee Performance at the East Kalimantan Regional Police Medical and Health Unit (Biddokes) Ayati, Syari; Sitaniapessy, Arthur; Widokarti, Joko Rizkie
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1197

Abstract

In a complex work environment such as Biddokes, a deep understanding of factors like Organizational Climate, Situational Leadership Style, and Job Satisfaction is crucial to ensure optimal employee performance. Organizational climate reflects the culture, norms, and values governing organizational behavior, influencing employee motivation, engagement, and job satisfaction. On the other hand, the situational leadership style emphasizes leaders' flexibility in adjusting their leadership approach according to the needs and readiness of subordinates, which can affect motivation, productivity, and team performance. Meanwhile, Job Satisfaction reflects employees' subjective evaluation of the work environment, including the alignment between individual needs and the workplace environment, which can influence motivation, commitment, and employee retention. This study uses a quantitative research approach. Survey methods and questionnaires were employed to collect data from respondents at the East Kalimantan Regional Police Medical and Health Unit (Biddokes). Multiple regression statistical analysis was used to examine the relationship between independent variables (Organizational Climate, Situational Leadership Style, and Job Satisfaction) and the dependent variable (Employee Performance). Based on the results of the analysis, it can be concluded that factors such as organizational climate, situational leadership style, and job satisfaction significantly impact employee performance at Biddokes Polda Kalimantan Timur. A positive organizational climate, including effective communication, professional relationships, and interdepartmental cooperation, can enhance employee performance. A flexible and adaptive situational leadership style allows leaders to motivate and guide subordinates according to their needs and readiness, contributing to better performance. Additionally, employee job satisfaction, influenced by various factors such as salary, promotion opportunities, relationships with coworkers, and job responsibilities, directly impacts employee performance. Therefore, Biddokes Polda Kalimantan Timur management should pay attention to and improve these aspects to enhance productivity, efficiency, and service quality.
The Role of Customer Satisfaction in Mediating the Influence of the 5P Marketing Mix on Customer Loyalty of Jenius Bank BTPN in Yogyakarta Hermawati, Agustin; Sitaniapessy, Arthur; Maria, Maya
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8772

Abstract

Research Aims: This study aims to evaluate the influence 5P marketing mix on customer loyalty, with customer satisfaction as a mediating variable, specifically for Jenius Bank BTPN customers in Yogyakarta. Design/methodology/approach: This research adopts a quantitative descriptive. Data were collected through a questionnaire Jenius customers. A total of 160 questionnaires were distributed, but only 140 valid responses were used due to 22 respondents not meeting the predefined criteria. Research Findings: The findings indicate that, directly, the product, price, and people variables have a positive and significant impact on customer loyalty, while place and promotion do not. However, in the indirect relationship, product, price, and promotion positively and significantly influence customer loyalty when mediated by customer satisfaction, whereas place and people do not show a significant indirect effect. Theoretical Contribution/Originality: It highlights the influence of product, price, and promotion on satisfaction and loyalty, providing strategic insights for Jenius Bank BTPN.
Testing the Antecedents of Attitudes towards Organic Food (An Extended of the Theory of Planned Behaviour) Sitaniapessy, Arthur; Sitaniapessy, Harry Anthony Pierre; Sutrasmawati, Endang
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.42855

Abstract

The primary purpose of this study was to examine purchase intention and behavior of organic food based on the theory of planned behavior. People do not always use their intentions to behave even though intentions are powerful. The novelty of this study is to add two antecedent variables of attitude, namely knowledge about organic food and attention to health. The sampling technique used was purposive sampling. This research was conducted through two studies. Study I was conducted to test the extent of TPB, and Study II tested buying behavior. The sample size is 187 respondents for Study I and 153 respondents for Study II. Data were analyzed using Structural Equation Modeling (SEM) for Study I and Logistic Regression for Study II. The study results show that the overall hypothesis proposed is supported and that intention has a substantial impact on buying behavior of organic food. Based on this research, producers or marketers can develop better marketing strategy models to increase consumer understanding of the benefits of organic food consumption.
Menguji Efek Variabel Laten Kinerja Pegawai Dimediasi Kepuasan Kerja Anas, M. Azwar; Sitaniapessy, Arthur; Harsasi, Meirani
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.50243

Abstract

Penelitian ini mengkaji faktor yang mempengaruhi kinerja yaitu disiplin kerja, motivasi kerja, sikap kerja dan kepuasan kerja sebagai mediatornya. Penelitian dilakukan di Kantor Dinas Kabupaten Majene. Populasi penelitian ini adalah pegawai ASN Dinas Kesehatan Kabupaten Majene dan Lingkup Puskesmas wilayah kerjanya.Teknik pengambilan sampel yang digunakan adalah probability sampling dengan rumus sloving dan Proportional Stratified Random Sampling. Besar sampel dalam penelitian ini adalah 198 responden. Hasil pengujian hipotesis dengan menggunakan analisis SEM-PLS menunjukkan bahwa ketiga variabel laten dari kinerja pegawai dan kepuasan kerjas sebagai variabel mediasinya mempengaruhi kinerja pegawai.
Tourist Revisit Intention: The Role of Destination Image, Satisfaction and Quality Sitaniapessy, Arthur
MBIA Vol. 23 No. 2 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i2.3170

Abstract

Tourist revisit intention is a key indicator of loyalty that benefits the sustainability of destinations. This study examines the impact of destination image, satisfaction, and quality on revisit intention, focusing on Ambon Island. Using a quantitative approach, we collected data from 151 university students through purposive sampling. Multiple regression analysis revealed that all three variables significantly influence revisit intention, with destination image creating memorable experiences, satisfaction enhancing loyalty, and quality improving overall tourist experiences. The study highlights the need for strategic promotion, improved services, and upgraded infrastructure to boost repeat visits. While limited by its time-specific and location-specific scope, the findings offer valuable insights for enhancing Ambon’s tourism sustainability and long-term development. Future research should expand variables and contexts to provide broader applicability. Keywords: Destination Image, Destination Satisfaction, Destination Quality, Tourist Revisit Intention Abstrak Niat wistawan berkunjung kembali adalah indikator utama loyalitas wisatan yang akan menguntungkan keberlanjutan suatu destinasi wisata. Penelitian ini mengkaji dampak citra, kepuasan, dan kualitas destinasi wisata terhadap niat berkunjung kembali wisatawan di Pulau Ambon. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 151 sampel mahasiswa yang ditentukan dengan metode purposive sampling. Analisis regresi berganda mengungkapkan bahwa ketiga variabel tersebut secara signifikan memengaruhi niat kunjungan kembali, dengan citra destinasi menciptakan pengalaman yang tak terlupakan, kepuasan meningkatkan loyalitas, dan kualitas meningkatkan pengalaman wisatawan secara keseluruhan. Studi ini menyoroti perlunya promosi strategis, peningkatan layanan, dan peningkatan infrastruktur untuk meningkatkan kunjungan berulang. Meskipun dibatasi oleh ruang lingkup khusus waktu dan lokasi, temuan ini menawarkan wawasan berharga untuk meningkatkan keberlanjutan dan pengembangan jangka panjang pariwisata di kota Ambon. Penelitian di masa depan harus memperluas variabel dan konteks untuk memberikan penerapan yang lebih luas. Kata Kunci : Citra, Kepuasan, Kualitas, Daerah Wisata, Kunjungan.
Ulasan dan rating pelanggan online sebagai pendorong utama niat pembelian: Peran mediasi kepercayaan Eliya Azis; Arthur Sitaniapessy; Weni Novandari
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.13336

Abstract

Findings related to the relationship between the effect of online customer reviews and ratings, with trust as a mediating factor toward purchase intent are still different or inconsistent. Meanwhile, digital businesses utilize online customer reviews and ratings as factors in the process of determination decision buying consumer and marketing strategies. The goal of this research is to test the influence of online customer reviews and ratings mediated by trust on purchase intentions in smartphone consumers at the official store Shopee Indonesia. With a quantitive approach, the data involved 209 respondents who had shopped at Shopee. The non-probability sampling method and purposive sampling technique were applied to obtain the sample, with PLS-SEM utilized for data analysis in this study. The exploration found that there had appeared to be no significant direct effect online customer reviews toward purchase intent, in contrast to previous studies on positive and significant direct effects of such relationships. This research discovered that there was an indirect impact of online customer reviews toward purchase intent that was fully mediated by trust, and there was an indirect influence on online customer ratings toward purchase intent that was partially mediated by trust. This research emphasizes that reviews and ratings given by customers online are social influences that shape consumer perception of trustworthiness of products and vendors in online marketplaces, as stated by Social Influence Theory. Therefore, to develop consumer trust, digital commerce businesses are required to continuously observe and respond to customer reviews and ratings. Meanwhile, to maintain quality information, digital commerce platforms have responsibility to provide features that make the process more accessible to customers to offer truthful and relevant feedback, as well as filter out uncredible reviews.
Pengaruh Kepercayaan, Kenyamanan Dan Promosi Terhadap Keputusan Penggunaan Aplikasi Online Food Delivery (Ofd) : (Studi Kasus: Pengguna Gofood Dan Maxim Food Di Kota Ambon) Aprillianti Jeane Matulessy; Arthur Sitaniapessy; Marie Ch Tahalele
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 2 (2025): Desember : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i2.7578

Abstract

This study aims to analyze the influence of trust, convenience, and promotion on the decision to use online food delivery applications among GoFood and Maxim Food users in Ambon City. The research method uses a quantitative approach with purposive sampling technique involving 120 respondents. Data were collected through online questionnaires using a Likert scale and analyzed using multiple linear regression with SPSS version 25 software. The results show that trust has a significant positive influence on usage decisions with a t-value of 9.807, convenience has a significant positive influence with a t-value of 6.495, and promotion has the most dominant significant positive influence with a t-value of 18.386. The three variables explain 89.6% of the variation in usage decisions. Although all three variables have significant effects, the levels of trust, convenience, and promotion are still in poor categories. The research findings imply that service providers need to improve transaction transparency, simplify application interfaces, and optimize promotional strategies to increase competitiveness in the online food delivery service industry.