<![CDATA[The research objective was to analyze the income and profitability of the Murai Batu bird breeding business. The implementation starts from February to March 2019 in the Murai Batu captivity. The object used was the Murai Batu breeder in Bengkulu City, Bengkulu Province. The research method used purposive sampling. Data obtained through interviews. Data was calculated for 1 year regarding technical and financial aspects. Data were analyzed descriptively. The Murai Batu breeding business earned an income of Rp. 532,701.76/pair/breeder/year with an average number of Murai Batu of 7 pairs. Production cost was Rp. 2,957,656.37/pair/breeder/year. The profitability achieved was 18.01%. In conclusion, the Murai Batu captive breeding business was profitable. Key words: Murai Batu, income, profitability ABSTRAK Tujuan penelitian untuk menganalisis pendapatan dan profitabilitas usaha penangkaran burung Murai Batu. Pelaksanaan dimulai bulan Februari hingga Maret 2019 di penangkaran burung Murai Batu. Obyek yang digunakan adalah penangkar burung Murai Batu di Kota Bengkulu, Provinsi Bengkulu. Metode penelitian menggunakan purposive sampling. Data diperoleh melalui wawancara. Data dihitung selama 1 tahun mengenai aspek teknis dan keuangan. Data dianalisis secara secara deskriptif. Usaha penangkaran burung Murai Batu memperoleh pendapatan sebesar Rp. 532.701,76/pasang/penangkar/tahun dengan jumlah burung Murai Batu rata-rata 7 pasang. Biaya produksi sebesar Rp. 2.957.656,37/pasang/penangkar/tahun. Profitabilitas yang dicapai sebesar 18,01 %. Dapat dismpulkan usaha penangkaran Murai Batu adalah profitable Kata kunci: Murai Batu, Pendapatan, Profitabilitas.]]>
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