The Effect of Entrepreneurship Education and Creativity on Students’ Entrepreneurial Intention : The Perspective of Effectuation and Cognitive Flexibility Theory

Atrup Atrup (Master of Economic Education, Graduate Faculty, Universitas Nusantara PGRI Kediri)
Prety Diawati (D4 Company Management, Faculty of Vocational School, Universtas Logistik dan Bisnis Internasional)
Syamsuri Syamsuri (Department of Economics Education, Faculty of Teacher Training and Education, Universitas Tanjungpura)
Susatyo Adhi Pramono (Department of Civil Engineering, Faculty of Engineering, Universitas Wijayakusuma Purwokerto)
Abu Muna Almaududi Ausat (Department of Business Administration, Faculty of Administrative Sciences, Universitas Subang)

Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran
Vol 9, No 2 (2023): June

This study aims to examine the impact of entrepreneurship education and creativity on students' entrepreneurial intention through the perspective of Effectuation Theory and Cognitive Flexibility Theory. The research used a quantitative approach to analyze structural equation modeling (SEM) and Partial Least Square (PLS). Respondents were drawn from 100 university students in Subang Regency, Indonesia, through an online questionnaire. The findings of this study showed positive and significant evidence between entrepreneurship education, creativity, and students' entrepreneurial intention. Through the Effectuation and Cognitive Flexibility Theory principles, students could develop the entrepreneurial attitude, adaptability, and creative thinking necessary to run their own businesses. Entrepreneurship education helps them understand business opportunities, utilize existing resources, and cope with uncertainty.