Enrichment: Journal of Multidisciplinary Research and Development
Vol. 1 No. 3 (2023): Enrichment: Journal of Multidisciplinary Research and Development

The Effect of Service Quality, Product Reviews, Risk Perception, and Usability Perception on Online Food Purchasing Decisions

Salsabilla, Sally (Unknown)
Hidayati, Lukluk Atul (Unknown)
Santosa, Mulato (Unknown)

Article Info

Publish Date
15 Jun 2023

Abstract

This study was conducted to examine and analyze the effect of Service Quality on Purchase Decisions, the effect of Product Reviews on Purchase Decisions, the impact of Risk Perception on Purchase Decisions, and the development of Perceived Ease on Purchase Decisions. The sample in this study were students of the Faculty of Economics and Business, University of Muhamadiyah Magelang, which had 100 students. The sampling method in this study was purposive sampling. The analytical tool in this study uses multiple regression analysis with SPSS 25.0. The results showed that Service Quality, Product Reviews, and Perceptions of Ease did not positively or significantly affect online food purchasing decisions. In contrast, Risk Perceptions significantly impacted online food purchasing decisions.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
262.806 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Enrichment: Journal of Multidisciplinary Research and Development
Website

Abbrev

jr

Publisher

CV. International Journal Labs

Subject

Humanities Economics, Econometrics & Finance Engineering Health Professions Social Sciences

Description

Enrichment: Journal of Multidisciplinary Research and Development is a double-blind, peer-reviewed journal covering multidisciplinary issues. Monthly published by International Journal Labs, the journal serves as a means of relevant discussion that fall within its focus and scopes. This journal ...