Jurnal Ekonomi
Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September

THE IMPACT OF BUSINESS ENVIRONMENT ON STRATEGIC DECISION MAKING IN RETAIL INDUSTRY AT MAKASSAR CITY

Siti Nurjannah Saleba (Universitas Hasanuddin)
Musran Munizu (Universitas Hasanuddin)
Nurjanna Hamid (Universitas Hasanuddin)

Article Info

Publish Date
04 Jul 2023

Abstract

The purpose of this study was to determine whether there is an influence of internal environment, external environment to strategic decision making in retail industry at Makassar city. The sample of this research was 85 owner or manager minimarket retail. The method used in this study is quantitative method with multiple linear regression analysis techniques. The data used are secondary data and primary data, hypothesis testing uses the coefficient of determination test (R²), hypothesis F Results, and hypothesis T Results.

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...