Jurnal Inovasi Bisnis (Inovbiz)
Vol 11, No 1 (2023)

Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise

Lady Lady (Universitas Internasional Batam)
Verren Calystania (Universitas Internasional Batam)
Vira Vira (Universitas Internasional Batam)
Jessica Novia (Universitas Internasional Batam)
Veni Sisca (Universitas Internasional Batam)
Stephanie Stephanie (Universitas Internasional Batam)



Article Info

Publish Date
28 Jun 2023

Abstract

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive approach as its research method. Visits and interviews were carried out with De'Sate owners to obtain the required data. However, it is known that social media hasn’t been utilized optimally. Therefore, this research aims to maximize its digital marketing. Based on the research results, it is known that the business risks are limited employees and less extensive areas. In addition, this study also made changes to the logo, as the font used in the previous logo was less attractive. Next, changes are made to the menu, Instagram feeds and landing page, Google Business, WhatsApp Business catalog and description, auto greeting, quick reply, and away messages on WhatsApp and Facebook Page. A month after the changes, Pak Suryadi was satisfied with the content, and based on the insight of Instagram, performance link, and Google Business, it is known that De'Sate's social media is visited by many users, so it can be concluded that these MSMEs are becoming better known than before.

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Journal Info

Abbrev

IBP

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or ...