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All Journal Jurnal Inovasi Bisnis (Inovbiz) Prosiding National Conference for Community Service Project Economics and Digital Business Review Studi Ilmu Manajemen dan Organisasi Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Veni Sisca
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Penyusunan Serta Pelaksanaan Strategi Promosi Melalui Media Digital Pada Umkm Nasi Kari Citra Panda Balai Karimun Natalis Christian; Veni Sisca; Yusra Aulia Sari; Stivani Ayuning Suwarlan; Heru Erlangga; Joicelyn Agriffina; Emilya Emilya; Khelly Khelly
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5859

Abstract

Semenjak adanya pandemi Covid-19 di Indonesia, banyak usaha bisnis yang terkena dampak negatif berupa penurunan omset penjualan, salah satunya Nasi Kari Citra Panda Balai Karimun. Untuk mendapatkan data penelitian, kami melakukan wawancara, observasi, serta diskusi dengan pemilik usaha. Dari data yang diterima, diketahui bahwa salah satu dari empat marketing mix yakni promotion belum terpenuhi. Untuk membantu mengatasi permasalahan ini, kami melaksanakan penelitian dengan tema strategi promosi melalui media digital. Tujuan yang ingin kami capai melalui kegiatan ini yakni meningkatkan promosi mitra melalui media digital. Implementasi yang kami lakukan yakni dengan menyediakan stempel, konten sosial media, serta spanduk dan flyer untuk mengenalkan usaha Nasi Kari Citra Panda Balai Karimun kepada masyarakat Kota Batam. Ada beberapa hal yang telah berhasil dicapai melalui kegiatan ini yakni berubahnya halaman feeds di instagram UMKM @nasikaripanda yang menjadi lebih menarik, masyarakat menjadi mengetahui keberadaan usaha melalui flyer dan konten sosial media yang dibagikan. Selain itu, usaha ini menjadi memiliki spanduk yang berisi informasi detail mengenai produk. Dari implementasi ini kami dapat menyimpulkan bahwa strategi promosi merupakan salah satu kunci penting dalam memajukan dan mengembangkan sebuah usaha. Setelah dinilai berhasilnya penelitian ini, kami ingin memberikan rekomendasi yakni agar penelitian selanjutnya dapat membantu usaha ini dalam mengembangkan produk. Hal ini dapat terlihat dari jumlah menu yang disediakan hanya empat macam. Oleh karena itu, kami berharap kedepannya akan ada inovasi pada produk.
Evaluasi Perilaku Investor Crypto Individual dalam Pengambilan Keputusan Investasi Johny Budiman; Verren Calystania; Jessica Novia; Veni Sisca; Vira Vira; Stephanie Stephanie
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.311

Abstract

Penelitian ini bertujuan untuk mengevaluasi faktor-faktor yang mempengaruhi perilaku keuangan investor dalam keputusan investasi crypto. Faktor keuangan tersebut mencakup financial literacy, risk tolerance, experience regret, dan overconfidence. Pendekatan non-probability sampling digunakan untuk menentukan informan yang sesuai untuk mengumpulkan informasi dengan teknik wawancara. Penelitian ini dianalisis melalui metode hermeneutika-kritis, suatu metode intepretasi dan pemaknaan jawaban informan secara tertulis. Sejumlah 5 orang informan yang merupakan mahasiswa, dosen, dan finance kontraktor diwawancara dalam penelitian ini. Berdasarkan analisis deskriptif yang dilakukan, hasil studi dapat disimpulkan bahwa dengan adanya financial literacy, risk tolerance, dan overconfidence akan mendorong perilaku investor untuk mengambil keputusan investasi crypto. Selain itu, faktor experience regret, di mana kebanyakan para investor crypto pernah mengalami pengalaman yang buruk, tetap tidak menutup kemungkinan para investor untuk melakukan keputusan investasi dalam crypto kembali.
Analisis Penerapan Manajemen Operasional pada PT. Batam Plastik Rizqi Anantia; Vira; Verren Calystania; Jessica Novia; Veni Sisca; Stephanie
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.528

Abstract

Tujuan dari penelitian adalah untuk menganalisis manajemen operasional pada PT Batam Plastik, seperti sistem pengelolaan, produksi, perencanaan, sumber daya, dan proses pengiriman produk. Adapun metode yang digunakan yaitu pendekatan kualitatif yang bertujuan untuk menggali permasalahan pada PT Batam Plastik. Data yang digunakan berupa data primer yang diperoleh melalui wawancara terhadap karyawan perusahaan. Hasil analisis menunjukkan bahwa proses operasional yang diterapkan oleh PT Batam Plastik masih belum maksimal, terlebih pada proses produksinya. Oleh karena itu, pengendalian dan pengelolaan produksi masih diperlukan untuk menjaga aktivitas operasional PT Batam Plastik.
Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise Lady Lady; Verren Calystania; Vira Vira; Jessica Novia; Veni Sisca; Stephanie Stephanie
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3240

Abstract

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive approach as its research method. Visits and interviews were carried out with De'Sate owners to obtain the required data. However, it is known that social media hasn’t been utilized optimally. Therefore, this research aims to maximize its digital marketing. Based on the research results, it is known that the business risks are limited employees and less extensive areas. In addition, this study also made changes to the logo, as the font used in the previous logo was less attractive. Next, changes are made to the menu, Instagram feeds and landing page, Google Business, WhatsApp Business catalog and description, auto greeting, quick reply, and away messages on WhatsApp and Facebook Page. A month after the changes, Pak Suryadi was satisfied with the content, and based on the insight of Instagram, performance link, and Google Business, it is known that De'Sate's social media is visited by many users, so it can be concluded that these MSMEs are becoming better known than before.
Determinan Penting Stock Return pada Jakarta Islamic Index (JII) ditinjau dari Faktor Makroekonomi Hesniati Hesniati; Verren Calystania; Jessica Novia; Veni Sisca; Vira Vira; Stephanie Stephanie
Studi Ilmu Manajemen dan Organisasi Vol. 4 No. 2 (2023): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v4i2.1971

Abstract

Purpose: This study analyzes the effect of macroeconomic factors, including inflation, interest rates, exchange rates, and money supply, on the stock return rate of the Jakarta Islamic Index (JII). Methodology/approach: The data in this study were processed using the multiple linear regression approach in SPSS 26.0. The sample includes monthly data on the Jakarta Islamic Index (JII) Sharia index for ten years from January 2013 to January 2023. Results: The analysis results prove that the exchange rate and inflation have a significant negative effect on JII stock returns. In contrast, the interest rate and money supply do not have a significant relationship with stock returns. Limitations: A low adjusted R-squared value indicates that the independent variables can only explain the limited scope of the dependent variable. Thus, it can be concluded that additional variables are required to be included in this investigation. Contribution: This study is expected to provide a reference for further research. In addition, using one of the Sharia indices in this study is expected to provide a new view to novice investors that not only shares of conventional companies are traded but also shares of Sharia companies. It is hoped that this study’s results will also help investors prospect JII stock returns to help them find the best investment decision. Novelty: Many previous studies have conducted research on stock prices using the Jakarta Islamic Index (JII). However, research on stock returns using this index has not been found.
Determinan Perilaku Manajemen Keuangan Personal pada Gen Z di Kota Batam: Determinan Perilaku Manajemen Keuangan Personal pada Gen Z di Kota Batam Yulfiswandi; Stephanie; Veni Sisca; Jessica Novia; Verren Calystania; Vira
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.535

Abstract

Masyarakat harus memahami betapa pentingnya pengelolaan keuangan bagi pribadi masing-masing agar dapat memenuhi kebutuhan masa depan tanpa membebani generasi mendatang. Tujuan dari penelitian yang dilakukan yaitu untuk mengetahui apa saja faktor-faktor yang mempengaruhi perilaku manajemen keuangan personal para Gen Z Kota Batam. Pendekatan penelitian yang digunakan yaitu penelitian kuantitatif, dengan jenis datanya adalah data primer yang diperoleh melalui penyebaran kuesioner. Kuesioner disebar melalui Google Form dan diukur dengan menggunakan skala likert. Populasi penelitian adalah masyarakat Gen Z Kota Batam yang lahir pada rentang tahun 1996 hingga 2012. Dengan menggunakan metode analisis yaitu PLS-SEM dan bantuan aplikasi SmartPLS, maka diperoleh hasil penelitian sebagai berikut: (1) tidak terdapat pengaruh yang signifikan antara variabel financial attitude dengan manajemen keuangan personal Gen Z Kota Batam, (2) variabel literasi keuangan dan locus of control memiliki pengaruh yang signifikan positif terhadap manajemen keuangan personal Gen Z Kota Batam.
Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise Lady Lady; Verren Calystania; Vira Vira; Jessica Novia; Veni Sisca; Stephanie Stephanie
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3240

Abstract

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive approach as its research method. Visits and interviews were carried out with De'Sate owners to obtain the required data. However, it is known that social media hasn’t been utilized optimally. Therefore, this research aims to maximize its digital marketing. Based on the research results, it is known that the business risks are limited employees and less extensive areas. In addition, this study also made changes to the logo, as the font used in the previous logo was less attractive. Next, changes are made to the menu, Instagram feeds and landing page, Google Business, WhatsApp Business catalog and description, auto greeting, quick reply, and away messages on WhatsApp and Facebook Page. A month after the changes, Pak Suryadi was satisfied with the content, and based on the insight of Instagram, performance link, and Google Business, it is known that De'Sate's social media is visited by many users, so it can be concluded that these MSMEs are becoming better known than before.
Perancangan Sistem Informasi UMKM De’Sate Batam melalui Analisis Pengendalian Internal Menggunakan COSO Framework Suwarno Suwarno; Verren Calystania; Veni Sisca; Jessica Novia; Vira Vira; Stephanie Stephanie
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8071

Abstract

With advances in technology in the current era, technology can make it easier for MSMEs to record more accurate financial reports so they can continue to survive and adapt to various conditions. The purpose of the research conducted was to analyze the state of MSME De'Sate through internal control using the COSO framework and then to design an information system through the UML Class Diagram and UI Layout Form modeling. The research approach was used by conducting direct observations and interviews with De'Sate MSME owners, with the types of data being primary data and secondary data obtained through literature studies. The research results obtained are as follows: (1) In maintaining the continuity of its business, De'Sate implements internal control with the COSO concept, (2) system design has been made using use case diagrams, UML class diagrams, and the creation of UI Layout forms and systems that made accompanied by a Point Of Sales (POS) so that De'Sate can improve the efficiency of the customer service process.
Co-Authors Christian, Natalis Emilya Emilya Heru Erlangga Hesniati Hesniati Jessica Novia Jessica Novia Johny Budiman Joicelyn Agriffina Khelly Khelly Lady Lady Rizqi Anantia Stephanie Stephanie Stephanie Stephanie Stephanie Suwarlan, Stivani Ayuning Suwarno Liang Verren Calystania Verren Calystania Verren Calystania Vira Vira Vira Vira Vira Yulfiswandi Yusra Aulia Sari