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All Journal Jurnal Inovasi Bisnis (Inovbiz) Prosiding National Conference for Community Service Project Economics and Digital Business Review Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Verren Calystania
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pembuatan Desain Dan Strategi Promosi Umkm Tahu Organik Bakau Melalui Media Sosial Di Era 4.0. Desty Febria; Rudi Arianto; Selen Angelina; Verren Calystania; Delvin Shakira Mahardiaka; Neha Aswin Maisyura
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.6012

Abstract

Dalam membangun usaha kecil (UMKM) banyak faktor yang mendukung untuk berjalan lancar, salah satunya pemasaran yang menarik dan tepat sasaran. Pemasaran produk dan jasa dilakukan dengan mengikuti perkembangan zaman melalui media sosial. Usaha mikro UMKM merupakan sebuah usaha atau badan usaha milik individu yang produktif operasionalnya serta diatur dalam UU Nomor 20 Tahun 2008 tentang usaha mikro kecil dan menengah. Masyarakat Indonesia yang kreatif, menciptakan inovasi dalam membantu kemajuan perekonomian bangsa. UMKM yang dibahas yaitu UMKM tahu organik bakau, dimana memiliki pelanggan tetap dan tidak memiliki pelanggan yang baru. Dengan memanfaatkan media sosial instagram untuk promosi konten yg menarik untuk menjangkau lebih banyak orang agar mengetahu UMKM tahu organik bakau. Dengan desain konten Intagram sebagai metode promosi untuk meningkatkan pangsa pasar UMKM Tahu Organik Bakau, maka meningkatnya jumlah konsumen yang berminat dengan produk Tahu Organik Bakau. Kemudia, meningkatkan daya tarik promosi yang lebih modern dengan memanfaatkan teknologi di era 4.0. Dengan adanya promosi ini UMKM tahu organik bakau dapat bersaing dipangsa pasar serta meningkatnya jumlah penjualan produk
Evaluasi Perilaku Investor Crypto Individual dalam Pengambilan Keputusan Investasi Johny Budiman; Verren Calystania; Jessica Novia; Veni Sisca; Vira Vira; Stephanie Stephanie
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.311

Abstract

Penelitian ini bertujuan untuk mengevaluasi faktor-faktor yang mempengaruhi perilaku keuangan investor dalam keputusan investasi crypto. Faktor keuangan tersebut mencakup financial literacy, risk tolerance, experience regret, dan overconfidence. Pendekatan non-probability sampling digunakan untuk menentukan informan yang sesuai untuk mengumpulkan informasi dengan teknik wawancara. Penelitian ini dianalisis melalui metode hermeneutika-kritis, suatu metode intepretasi dan pemaknaan jawaban informan secara tertulis. Sejumlah 5 orang informan yang merupakan mahasiswa, dosen, dan finance kontraktor diwawancara dalam penelitian ini. Berdasarkan analisis deskriptif yang dilakukan, hasil studi dapat disimpulkan bahwa dengan adanya financial literacy, risk tolerance, dan overconfidence akan mendorong perilaku investor untuk mengambil keputusan investasi crypto. Selain itu, faktor experience regret, di mana kebanyakan para investor crypto pernah mengalami pengalaman yang buruk, tetap tidak menutup kemungkinan para investor untuk melakukan keputusan investasi dalam crypto kembali.
Analisis Penerapan Manajemen Operasional pada PT. Batam Plastik Rizqi Anantia; Vira; Verren Calystania; Jessica Novia; Veni Sisca; Stephanie
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.528

Abstract

Tujuan dari penelitian adalah untuk menganalisis manajemen operasional pada PT Batam Plastik, seperti sistem pengelolaan, produksi, perencanaan, sumber daya, dan proses pengiriman produk. Adapun metode yang digunakan yaitu pendekatan kualitatif yang bertujuan untuk menggali permasalahan pada PT Batam Plastik. Data yang digunakan berupa data primer yang diperoleh melalui wawancara terhadap karyawan perusahaan. Hasil analisis menunjukkan bahwa proses operasional yang diterapkan oleh PT Batam Plastik masih belum maksimal, terlebih pada proses produksinya. Oleh karena itu, pengendalian dan pengelolaan produksi masih diperlukan untuk menjaga aktivitas operasional PT Batam Plastik.
Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise Lady Lady; Verren Calystania; Vira Vira; Jessica Novia; Veni Sisca; Stephanie Stephanie
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3240

Abstract

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive approach as its research method. Visits and interviews were carried out with De'Sate owners to obtain the required data. However, it is known that social media hasn’t been utilized optimally. Therefore, this research aims to maximize its digital marketing. Based on the research results, it is known that the business risks are limited employees and less extensive areas. In addition, this study also made changes to the logo, as the font used in the previous logo was less attractive. Next, changes are made to the menu, Instagram feeds and landing page, Google Business, WhatsApp Business catalog and description, auto greeting, quick reply, and away messages on WhatsApp and Facebook Page. A month after the changes, Pak Suryadi was satisfied with the content, and based on the insight of Instagram, performance link, and Google Business, it is known that De'Sate's social media is visited by many users, so it can be concluded that these MSMEs are becoming better known than before.
Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise Lady Lady; Verren Calystania; Vira Vira; Jessica Novia; Veni Sisca; Stephanie Stephanie
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3240

Abstract

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive approach as its research method. Visits and interviews were carried out with De'Sate owners to obtain the required data. However, it is known that social media hasn’t been utilized optimally. Therefore, this research aims to maximize its digital marketing. Based on the research results, it is known that the business risks are limited employees and less extensive areas. In addition, this study also made changes to the logo, as the font used in the previous logo was less attractive. Next, changes are made to the menu, Instagram feeds and landing page, Google Business, WhatsApp Business catalog and description, auto greeting, quick reply, and away messages on WhatsApp and Facebook Page. A month after the changes, Pak Suryadi was satisfied with the content, and based on the insight of Instagram, performance link, and Google Business, it is known that De'Sate's social media is visited by many users, so it can be concluded that these MSMEs are becoming better known than before.
Perancangan Sistem Informasi UMKM De’Sate Batam melalui Analisis Pengendalian Internal Menggunakan COSO Framework Suwarno Suwarno; Verren Calystania; Veni Sisca; Jessica Novia; Vira Vira; Stephanie Stephanie
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8071

Abstract

With advances in technology in the current era, technology can make it easier for MSMEs to record more accurate financial reports so they can continue to survive and adapt to various conditions. The purpose of the research conducted was to analyze the state of MSME De'Sate through internal control using the COSO framework and then to design an information system through the UML Class Diagram and UI Layout Form modeling. The research approach was used by conducting direct observations and interviews with De'Sate MSME owners, with the types of data being primary data and secondary data obtained through literature studies. The research results obtained are as follows: (1) In maintaining the continuity of its business, De'Sate implements internal control with the COSO concept, (2) system design has been made using use case diagrams, UML class diagrams, and the creation of UI Layout forms and systems that made accompanied by a Point Of Sales (POS) so that De'Sate can improve the efficiency of the customer service process.
Co-Authors Delvin Shakira Mahardiaka Febria, Desty Jessica Novia Johny Budiman Lady Lady Neha Aswin Maisyura Rizqi Anantia Rudi Arianto Selen Angelina Stephanie Stephanie Stephanie Suwarno Liang Veni Sisca Vira Vira Vira