PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Vol 6 No 1 (2023): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia

The Decision Supporting Factors for Used Car Buying

Suwangsih, Iwang (Unknown)
Setiawan, Ilham Wahyu (Unknown)
Sari, Anita Kartika (Unknown)
Kusmayati, Nindya Kartika (Unknown)
Ali, Umar (Unknown)

Article Info

Publish Date
03 Jul 2023

Abstract

The aim of this research is to observe and analyze the effect of promotion, price and product quality on the buying decision of used cars in the city of Surabaya. The sample of this research is 97 respondents. Data were processed with SPSS software version 25. The results of the multiple linear regression equation test Y = 6.840 + 0.031X1 + 0.043X2 + 0.613X3, and the t test showed that price had a significant positive effect. This indicated that price was a reinforcing factor for customers to make purchases. used car. The outcomes of the F test is known that all independent variables together have a significant positive influence on the decision to buy a used car. The value of R square (R2) is 0.554.

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Journal Info
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Website

Abbrev

perwira

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Ranah kajian PERWIRA adalah tema-tema terkini pendidikan dan tata kelola kewirausahaan. Visi penerbitan PERWIRA adalah menjadi acuan akademis tentang pendidikan dan tata kelola kewirausahaan. Misi PERWIRA meliputi: - Memberi sumbangan kajian kewirausahaan dan pengelolaan usaha. - Mengembangkan ...