Reclaiming Women‟s power by eatery names in two multicultural cities

Ajar Pradika Ananta Tur (Universitas Ahmad Dahlan)
Arini Sabrina (Politeknik LPP Yogyakarta)
Azelin Mohammed Noor (Universiti Teknologi Petronas)
Yashinta Farahsani (Universitas Muhammadiyah Yogyakarta)
Ida Puspita (Universitas Ahmad Dahlan)
Muhammad Hafiz Kurniawan (Universitas Ahmad Dahlan)

International Journal of Communication and Society
Vol 5, No 1: June 2023

As patriarchy is not solely based on sexuality, energizing women requires enhancing their intellect and state of mind. It is considered a gesture of respect to refer to a married woman by the name of her husband or eldest son. Women's public participation is still deemed devalued, as evidenced by the naming of restaurants. This study examines eatery names in Yogyakarta, Indonesia, and Malacca, Malaysia, two cities with similar historical backgrounds. It aims to investigate women's efforts to improve their negotiating position in society by naming their eateries. Although two restaurants place women in powerful positions, many still need help to attain women's positions and social respect.