Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal International Journal of Communication and Society
Azelin Mohammed Noor
Universiti Teknologi Petronas
Languange, Linguistic, Communication & Media Social Sciences

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Reclaiming Women‟s power by eatery names in two multicultural cities Ajar Pradika Ananta Tur; Arini Sabrina; Azelin Mohammed Noor; Yashinta Farahsani; Ida Puspita; Muhammad Hafiz Kurniawan
International Journal of Communication and Society Vol 5, No 1: June 2023
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v5i1.791

Abstract

As patriarchy is not solely based on sexuality, energizing women requires enhancing their intellect and state of mind. It is considered a gesture of respect to refer to a married woman by the name of her husband or eldest son. Women's public participation is still deemed devalued, as evidenced by the naming of restaurants. This study examines eatery names in Yogyakarta, Indonesia, and Malacca, Malaysia, two cities with similar historical backgrounds. It aims to investigate women's efforts to improve their negotiating position in society by naming their eateries. Although two restaurants place women in powerful positions, many still need help to attain women's positions and social respect.
Co-Authors Ajar Pradika Ananta Tur Arini Sabrina, Arini Ida Puspita Muhammad Hafiz Kurniawan Yashinta Farahsani