Journal of Management, Economic, and Accounting
Vol. 2 No. 1 (2023): Januari- Juni

The Influence Of Product Quality, Price And Location On Consumer Purchasing Decisions (Survey On Alle'chantre Tasikmalaya Store Consumers)

Denni Mochamad Faisal (Unknown)
Rita Tri Yusnita (Unknown)
Mila Karmila (Unknown)

Article Info

Publish Date
25 Jun 2023

Abstract

The purpose of this study is to determine the influence of product quality, price, and location on consumer purchasing decisions of Alle'Chantre Tasikmalaya outlets. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Alle'Chantre. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that product quality, price, and location have a significant effect both partially and simultaneously on the purchasing decisions of consumers of Alle'Chantre Tasikmalaya outlets.

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Journal Info
Journal of Management, Economic, and Accounting
Website

Abbrev

JMEA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...