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All Journal Journal of Management, Economic, and Accounting
Denni Mochamad Faisal
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Product Quality, Price And Location On Consumer Purchasing Decisions (Survey On Alle'chantre Tasikmalaya Store Consumers) Denni Mochamad Faisal; Rita Tri Yusnita; Mila Karmila
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.65

Abstract

The purpose of this study is to determine the influence of product quality, price, and location on consumer purchasing decisions of Alle'Chantre Tasikmalaya outlets. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Alle'Chantre. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that product quality, price, and location have a significant effect both partially and simultaneously on the purchasing decisions of consumers of Alle'Chantre Tasikmalaya outlets.
Co-Authors Mila Karmila Rita Tri Yusnita