Conference on Business, Social Sciences and Technology (CoNeScINTech)
Vol 2 No 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)

The Effect of Online Trust and Repurchase Intention on Consumer Behavior in Online Shopping at E-Commerce

Golan Hasan (Universitas Internasional Batam)
Silfia Nadilla Pattikawa (Universitas Internasional Batam)

Article Info

Publish Date
16 Sep 2022

Abstract

The purpose of this study was to determine the effect of Online Trust and Repurchase Intention on consumer behavior in Online Shopping at E-Commerce. This study investigates five factors; Perceived Risk, Perceived Usefulness, Website Appearance, Online Promotion, Security. The data collections technique was carried out using a questionnaire and distributed through online social media. This study used 356 respondents. Data was analyzed using PLS-SEM. The results of this study shown that Perceived Risk, Website Appearance, Security, and Online Promotion has a significant relationship to Online Trust. Perceived Usefulness had a negative effects on Online Trust. This study also confirm that Perceived Risk, Perceived Usefulness, Website Appearance, Security, and Online Promotion has a positive impact on Repurchase Intention. Lastly, Online Trust influences Repurchase Intention in E-Commerce.

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Journal Info
Conference on Business, Social Sciences and Technology (CoNeScINTech)
Website

Abbrev

conescintech

Publisher

Universitas Internasional Batam

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

Description

CoNeScINTech (Conference on Business, Social Sciences and Technology) Conducting a research is one of the implementations of Three Pillars of Higher Education that has a crucial role for the development of science, technology, and arts as well as for the improvement of the welfare of society since ...