Sosialisasi Dan Pengembangan Strategi Digital Marketing Guna Modernisasi Pemasaran Pada Paguyuban UMKM Kalirungkut

Rahayu Musfirah
Uci Silvia Rahmah
Akmat Syaifudin
Arinal Haq
Eka Mas Tommy Airlangga

Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Vol. 2 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera

Kalirungkut Village is an area that has various potentials. One of the superior potentials of the village located in Rungkut District, Surabaya is Micro, Small and Medium Enterprises (MSMEs). Many MSME actors have joined the Kalirungkut MSME Association. Association member products are dominated by food and beverages. In addition, there are several MSMEs selling crafts. On the other hand, running a business is not an easy thing. Many MSME actors are constrained, both internal and external constraints. Based on surveys and observations, the main problem faced by members of the Kalirungkut MSME Association is marketing which is still simple and traditional so that it affects the slow, even stagnant, development of MSMEs. Therefore, the East Java MBKM "Veteran" UPN "Veteran" KKNT Group of 85 took the initiative to organize digital marketing socialization which aims to provide knowledge and skills to market products digitally. This socialization had a positive impact in the form of increasing the awareness of MSME actors to start engaging in digital marketing.