Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Indonesia Sejahtera Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Uci Silvia Rahmah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Sosialisasi Dan Pengembangan Strategi Digital Marketing Guna Modernisasi Pemasaran Pada Paguyuban UMKM Kalirungkut Rahayu Musfirah; Uci Silvia Rahmah; Akmat Syaifudin; Arinal Haq; Eka Mas Tommy Airlangga
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i2.172

Abstract

Kalirungkut Village is an area that has various potentials. One of the superior potentials of the village located in Rungkut District, Surabaya is Micro, Small and Medium Enterprises (MSMEs). Many MSME actors have joined the Kalirungkut MSME Association. Association member products are dominated by food and beverages. In addition, there are several MSMEs selling crafts. On the other hand, running a business is not an easy thing. Many MSME actors are constrained, both internal and external constraints. Based on surveys and observations, the main problem faced by members of the Kalirungkut MSME Association is marketing which is still simple and traditional so that it affects the slow, even stagnant, development of MSMEs. Therefore, the East Java MBKM "Veteran" UPN "Veteran" KKNT Group of 85 took the initiative to organize digital marketing socialization which aims to provide knowledge and skills to market products digitally. This socialization had a positive impact in the form of increasing the awareness of MSME actors to start engaging in digital marketing.
Optimasi Upaya Pendampingan UMKM untuk Meningkatkan Branding UMKM Iborajut Uci Silvia Rahmah; Endang Iryanti
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2023): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i2.270

Abstract

UMKM memiliki peranan penting dalam ekonomi Indonesia. Sektor ini berkontribusi sekitar 60,5 persen terhadap Produk Domestik Bruto (PDB) dan menyerap hingga 96,9 persen tenaga kerja. Namun, pandemi Covid-19 telah memberikan dampak signifikan terhadap sektor UMKM. Pembatasan sosial yang diimplementasikan untuk mengatasi pandemi telah menciptakan tantangan dalam kegiatan pemasaran dan promosi UMKM. Dalam situasi ini, pelaku UMKM perlu meningkatkan inovasi dan mengadopsi strategi yang dinamis untuk beradaptasi dengan perubahan yang terjadi. Oleh karena itu, pengabdian ini bertujuan untuk membantu UMKM Iborajut dalam meningkatkan pemasaran dan penjualan produk melalui strategi branding. Penulis akan memberikan pendampingan kepada pelaku UMKM Iborajut untuk membantu memperluas jaringan pemasaran dan meningkatkan citra produk melalui branding. Harapannya adalah pendekatan ini akan meningkatkan pemasaran dan penjualan produk UMKM Iborajut serta memberikan kontribusi ekonomi yang lebih baik bagi pelaku UMKM tersebut.
Co-Authors Akmat Syaifudin arinal haq Eka Mas Tommy Airlangga Endang Iryanti Rahayu Musfirah