Journal of Islamic enterpreneurship and Management
Vol 2, No 2 (2022): JIEM: Journal of Islamic Enterpreneurship and Management

THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM), DIMENSION OF SERVICE QUALITY, CUSTOMER VALUE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLES

Nirwana, Anggun (Unknown)
Firmantyas Putri Pertiwi, Imanda (Unknown)

Article Info

Publish Date
16 Dec 2022

Abstract

Penelitian ini bertujuan mengetahui pengaruh Customer Relationship Management (CRM), Dimensi Of Service Quality, dan Customer Value terhadap Customer Loyalty dengan Customer Satisfaction sebgai Variabel Intervening. Pengumpulan data dilakukan dengan cara amneyebar kuisioner kepada nasabah BSI KC Salatiga sebanyak 100 responden penenlitian ini menggunakan metode kuantitatfi dengan teknik accident sampling yang merupakan salah satu teknik pengumpulan data. Data yang diperoleh lalu diolah dengan cara alat bantu  berupa IBM SPSS Staistic 25. Adapun tekknik analisis ini meliputi uji reliabilitas, uji validitas, uji asumsi klasik, uji statistik dan uji ipath analisis.

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Journal Info
Journal of Islamic enterpreneurship and Management
Website

Abbrev

jiem

Publisher

Universitas Islam Negeri Salatiga

Subject

Economics, Econometrics & Finance

Description

JIEM:Journal of Islamic Enterpreneurship and Management, e -ISSN 2808-8255 is a scientific journal that countains of theoritical research and studies on islamic enterpreneurship and management issues. JIEM is published two times a year (June and December) by Faculty of Islamic Economics and ...