Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol. 1 No. 3 (2023): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat

Strategi Menghadapi Persaingan Bisnis Pada UMKM Di Kabupaten Tangerang

Puji Rahayu (Unknown)
Joko Supono (Unknown)
Andri Zalmi (Unknown)

Article Info

Publish Date
21 Sep 2023

Abstract

The basic knowledge and strategies of microenterprise actors are important to help them manage and develop their businesses more effectively. The following section presents basic knowledge and strategies that may be useful for microentrepreneurs. Knowledge of the concepts, characteristics and challenges facing microenterprises, including resource constraints, access to capital and scale of operations. Understanding the local market, competitors, consumer trends and purchasing behavior can help determine the right marketing strategy. Basic issues of financial management, Hopefully, SWOT analysis can help business stakeholders reassess the internal and external factors of the business.

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Journal Info
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Website

Abbrev

Kegiatanpositif

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Humanities Computer Science & IT Education Health Professions Social Sciences Other

Description

publikasi hasil kegiatan pengabdian kepada masyarakat yang dikeluarkan oleh Ikatan Riset Manajemen dan Bisnis Indonesia. suatu model atau konsep dan/atau pelaksanaannya dalam rangka meningkatkan peran serta masyarakat dalam pembangunan, pemberdayaan masyarakat, atau pelaksanaan pengabdian kepada ...