Jurnal PkM (Pengabdian kepada Masyarakat)
Vol 6, No 4 (2023): Jurnal PkM: Pengabdian kepada Masyarakat

Aplikasi Digital Marketing Pelaku Usaha Kecil dan Menengah Komunitas Gedebage Market

Iwan Rijayana (Widyatama University)
Sri Lestari (Universitas Widyatama)
Murnawan Murnawan (Universitas Widyatama)
Ucu Nugraha (Universitas Widyatama)
Rae Virgana (Universitas Widyatama)
Rosalin Samihardjo (Universitas Widyatama)



Article Info

Publish Date
27 Jul 2023

Abstract

  As many as 33% of Small and Medium Enterprises (SMEs) in Gedebage Bandung District are SMEs that produce their own products, while the rest are resellers. The products sold are of various types consisting of various products such as: food, drinks, clothes, sandals, shoes to rattan handicrafts. The outbreak of the Covid-19 disease in Indonesia resulted in many business people experiencing losses. This is also felt by SMEs who are members of the Gedebage Market community. To overcome the problems caused by the Covid-19 pandemic, a good effort is needed to be able to manage business activities so that they are able to overcome the economic crisis they are experiencing. Digital marketing is widely used by business people around the world. Digital marketing is an alternative that is suitable for SMEs. The selected business partners are reseller partners who are productive economic groups, so that community empowerment programs related to the implementation of digital marketing can run well, partners are given digital marketing training. The activities started with a preliminary survey, socialization, making digital marketing training materials, checking training materials, implementing training on making digital marketing applications, guidance, mentoring, monitoring and evaluation. The mandatory output achieved is the publication of digital marketing applications on electronic media

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Journal Info

Abbrev

pkm

Publisher

Subject

Arts Humanities Computer Science & IT Education Social Sciences

Description

Jurnal PkM (Pengabdian kepada Masyarakat) focuses on publishing articles about the results of community service activities in any form, whether in the form of products or in the form of modules and methods. This journal contains publications from all fields of science, both education, arts and ...