<![CDATA[FIFA (the Federation Internationale de Football Association) withdrew Indonesia from hosting the World Cup U-20 2023. This cancellation caused many peoples to be disappointed. Indonesian national team supporters expressed their disappointment in the comments on Ganjar Pranowo's Instagram. Many flaming comments aimed was because a stance and statement regarding his refusal of the Israeli national team to compete in Indonesia. The purpose of this research is to explore behavior of Indonesian football fans on Instagram using SIDE model. This research uses netnography or virtual ethnography, because this research focuses on activities in cyberspace. In cyberspace, there is term called cyberculture. The flaming practice that occurred was not came up from a heated debate, but the flaming comments have been keen since users visited Ganjar Pranowo's Instagram account, not creating a space for discussion. Excessive fanaticism or lack of self-control sometimes results in users becoming actors in flaming production. In addition, anonymity is also a factor deindividuation occurs. Flaming behavior was found when the apparent norm of previous commenters were being flamed. This research focuses more on the process of user deindividuation using the SIDE model, since this research was conducted in cyberspace, further research can be conducted in the offline space to investigate this behavior.]]>
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