NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Vol. 3 No. 4 (2023): November : Jurnal Pengabdian kepada Masyarakat

Social Media Marketing Role In MSMEs

Tirta Mulyadi (Unknown)
Kadeni Kadeni (Unknown)
Susatyo Adhi Pramono (Unknown)
Yuliana Yuliana (Unknown)
Luckhy Natalia Anastasye Lotte (Unknown)



Article Info

Publish Date
30 Nov 2023

Abstract

This service activity attempts to reach out to business actors who are interested in using digital marketing approaches. The service activity was attended by 25 members of the Cibiru Village Tofu business in Bandung. The implementation of activities is divided into two activity steps: socialisation and demonstration. The first step is to educate people about the importance of the internet in boosting the economy in the home industry. The second is an example of how to create a product marketing innovation using social media that can be applied immediately to all participants in the socialisation activity. As a result of this activity, participants will be able to design Kelurahanin product labels and will be able and eager to develop material for marketing strategies using social media. The realisation of success.

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Journal Info

Abbrev

nusantara

Publisher

Subject

Social Sciences

Description

NUSANTARA: Jurnal Pengabdian Kepada Masyarakat, adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal NUSANTARA terbit 1 tahun 4 ...