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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Proceedings of The International Conference on Business and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Marsialapari: Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies
Luckhy Natalia Anastasye Lotte
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Social Media Marketing Role In MSMEs Tirta Mulyadi; Kadeni Kadeni; Susatyo Adhi Pramono; Yuliana Yuliana; Luckhy Natalia Anastasye Lotte
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 4 (2023): November : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i4.1880

Abstract

This service activity attempts to reach out to business actors who are interested in using digital marketing approaches. The service activity was attended by 25 members of the Cibiru Village Tofu business in Bandung. The implementation of activities is divided into two activity steps: socialisation and demonstration. The first step is to educate people about the importance of the internet in boosting the economy in the home industry. The second is an example of how to create a product marketing innovation using social media that can be applied immediately to all participants in the socialisation activity. As a result of this activity, participants will be able to design Kelurahanin product labels and will be able and eager to develop material for marketing strategies using social media. The realisation of success.
Effect of Leverage, Profitability and Operating Capacity on Financial Distress in Manufacturing Companies Listed on The Indonesia Stock Exchange Yolanda Effendy; Awaluddin Awaluddin; Loso Judijanto; Luckhy Natalia Anastasye Lotte; Al-Amin; Hadi Subeno
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1592

Abstract

This study aims to examine whether leverage, profitability and operating capacity affect financial distress in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the period 2019-2023. The data used is secondary data obtained from www.idx.co.id website. Determination of samples in research using porpusive sampling methods with special criteria. The results of the analysis are known to be a significant value of leverage of 0.000 < 0.05 with a calculation of -4.862 < table 1.992, so the variable leverage has a significant negative effect on financial distress conditions. The significant value on profitability is 0.000 < 0.05 with a count of 9,196 > table 1,992. So the probability variable has a significant positive effect on financial distress conditions. Significant value in Operating Capacity of 0.000 < 0.05 with a calculation of 8.422 > table 1.992, So operating capacity has a significant positive effect on financial distress.
SOSIALISASI PENYULUHAN PENGENALAN CARA DAN MANFAAT MENABUNG SEJAK DINI PADA SISWA DAN SISWI SD 22 RANAH BATAHAN Marwah; Yang Gusti Feriyanti; Muhammad Lutfi; Luckhy Natalia Anastasye Lotte; Arnes Yuli Vandika
Marsialapari: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2024): Juli : Marsialapari
Publisher : Yayasan Baitul Hikmah al-Zain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63424/marsialapari.v1i2.37

Abstract

Saving is the process of saving money for the long term. Therefore, an introduction to managing and managing finances needs to be implemented from an early age. One way that is implemented is by introducing savings to children at an early age. The aim of this outreach is also as a form of community service from KKL UIN SYAHADA Padangsidimpuan students to equip young children, especially at SD 22 Ranah Batahan, to understand the importance of saving, how to save, and also the benefits of savingThe method used is to provide counseling and socialize face to face. The result of this outreach is an increased understanding of elementary school students and girls about the culture of saving from an early age, this can be seen from the increasing interest of these children in starting to save both at home and at school
Religiusitas sebagai Moderasi dan Faktor yang Mempengaruhi Niat Wisatawan Mengunjungi Wisata Halal di Indonesia Sulistyo Budi Utomo; Reza Nurul Ichsan; Tribowo Rachmat Fauzan; Luckhy Natalia Anastasye Lotte; Muh. Zakaria
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4172

Abstract

Halal tourism has become an industry that has a positive impact in both Muslim majority and minority countries. If previously this industry seemed exclusive because it was limited by something called 'haram', then halal tourism has become an attractive option because it is an activity without having to sacrifice religion by touching on 'haram' elements. This research aims to determine the influence of religiosity as a moderation and factor that influences tourists' intentions to visit halal tourism in Indonesia. The current analysis uses a quantitative approach. The results of this research have found that attitude, subjective norms and perceived behavioral control influence tourists' intentions to visit halal tourism in Indonesia. Religiosity as moderation is able to moderate subjective norms regarding tourists' intentions to visit halal tourism in Indonesia. However, religiosity was not able to moderate attitude and perceived behavioral control on tourists' intentions to visit halal tourism in Indonesia in this study.
NEW MARKET PENETRATION STRATEGY: EXPANDING BEAUTY PRODUCTS TO GLOBAL MARKETS Andri Riyadi; Luckhy Natalia Anastasye Lotte; Ryan Wajdy Hamas
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to analyze new market penetration strategies in the expansion of beauty products to global markets. The method used is literary research involving a review of publications, articles, and books relevant to this topic. The findings of this study suggest that in order to successfully enter the global market, companies need to understand the needs and preferences of consumers in the target market, make product adjustments, formulations, and marketing strategies, invest in extensive distribution networks, and provide good customer support. The research also identifies some of the challenges that might emerge in expansion into global markets, such as cultural differences, regulations, and tighter competition.
Religiusitas sebagai Moderasi dan Faktor yang Mempengaruhi Niat Wisatawan Mengunjungi Wisata Halal di Indonesia Sulistyo Budi Utomo; Reza Nurul Ichsan; Tribowo Rachmat Fauzan; Luckhy Natalia Anastasye Lotte; Muh. Zakaria
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4172

Abstract

Halal tourism has become an industry that has a positive impact in both Muslim majority and minority countries. If previously this industry seemed exclusive because it was limited by something called 'haram', then halal tourism has become an attractive option because it is an activity without having to sacrifice religion by touching on 'haram' elements. This research aims to determine the influence of religiosity as a moderation and factor that influences tourists' intentions to visit halal tourism in Indonesia. The current analysis uses a quantitative approach. The results of this research have found that attitude, subjective norms and perceived behavioral control influence tourists' intentions to visit halal tourism in Indonesia. Religiosity as moderation is able to moderate subjective norms regarding tourists' intentions to visit halal tourism in Indonesia. However, religiosity was not able to moderate attitude and perceived behavioral control on tourists' intentions to visit halal tourism in Indonesia in this study.
Co-Authors Al-Amin Andri Riyadi Arnes Yuli Vandika Awaluddin Awaluddin Feriyanti, Yang Gusti Hadi Subeno Kadeni Kadeni, Kadeni Loso Judijanto Marwah Muh. Zakaria MUHAMMAD LUTFI Reza Nurul Ichsan Ryan Wajdy Hamas Sulistyo Budi Utomo Susatyo Adhi Pramono, Susatyo Adhi Tirta Mulyadi Tribowo Rachmat Fauzan Yolanda Effendy Yuliana Yuliana