Garuda - Garba Rujukan Digital

Social Media Marketing Role In MSMEs Tirta Mulyadi; Kadeni Kadeni; Susatyo Adhi Pramono; Yuliana Yuliana; Luckhy Natalia Anastasye Lotte
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 4 (2023): November : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i4.1880

This service activity attempts to reach out to business actors who are interested in using digital marketing approaches. The service activity was attended by 25 members of the Cibiru Village Tofu business in Bandung. The implementation of activities is divided into two activity steps: socialisation and demonstration. The first step is to educate people about the importance of the internet in boosting the economy in the home industry. The second is an example of how to create a product marketing innovation using social media that can be applied immediately to all participants in the socialisation activity. As a result of this activity, participants will be able to design Kelurahanin product labels and will be able and eager to develop material for marketing strategies using social media. The realisation of success.

Effect of Leverage, Profitability and Operating Capacity on Financial Distress in Manufacturing Companies Listed on The Indonesia Stock Exchange Yolanda Effendy; Awaluddin Awaluddin; Loso Judijanto; Luckhy Natalia Anastasye Lotte; Al-Amin; Hadi Subeno
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1592

This study aims to examine whether leverage, profitability and operating capacity affect financial distress in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the period 2019-2023. The data used is secondary data obtained from www.idx.co.id website. Determination of samples in research using porpusive sampling methods with special criteria. The results of the analysis are known to be a significant value of leverage of 0.000 < 0.05 with a calculation of -4.862 < table 1.992, so the variable leverage has a significant negative effect on financial distress conditions. The significant value on profitability is 0.000 < 0.05 with a count of 9,196 > table 1,992. So the probability variable has a significant positive effect on financial distress conditions. Significant value in Operating Capacity of 0.000 < 0.05 with a calculation of 8.422 > table 1.992, So operating capacity has a significant positive effect on financial distress.

SOSIALISASI PENYULUHAN PENGENALAN CARA DAN MANFAAT MENABUNG SEJAK DINI PADA SISWA DAN SISWI SD 22 RANAH BATAHAN Marwah; Yang Gusti Feriyanti; Muhammad Lutfi; Luckhy Natalia Anastasye Lotte; Arnes Yuli Vandika
Marsialapari: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2024): Juli : Marsialapari
Publisher : Yayasan Baitul Hikmah al-Zain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63424/marsialapari.v1i2.37

Saving is the process of saving money for the long term. Therefore, an introduction to managing and managing finances needs to be implemented from an early age. One way that is implemented is by introducing savings to children at an early age. The aim of this outreach is also as a form of community service from KKL UIN SYAHADA Padangsidimpuan students to equip young children, especially at SD 22 Ranah Batahan, to understand the importance of saving, how to save, and also the benefits of savingThe method used is to provide counseling and socialize face to face. The result of this outreach is an increased understanding of elementary school students and girls about the culture of saving from an early age, this can be seen from the increasing interest of these children in starting to save both at home and at school

Religiusitas sebagai Moderasi dan Faktor yang Mempengaruhi Niat Wisatawan Mengunjungi Wisata Halal di Indonesia Sulistyo Budi Utomo; Reza Nurul Ichsan; Tribowo Rachmat Fauzan; Luckhy Natalia Anastasye Lotte; Muh. Zakaria
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4172

Halal tourism has become an industry that has a positive impact in both Muslim majority and minority countries. If previously this industry seemed exclusive because it was limited by something called 'haram', then halal tourism has become an attractive option because it is an activity without having to sacrifice religion by touching on 'haram' elements. This research aims to determine the influence of religiosity as a moderation and factor that influences tourists' intentions to visit halal tourism in Indonesia. The current analysis uses a quantitative approach. The results of this research have found that attitude, subjective norms and perceived behavioral control influence tourists' intentions to visit halal tourism in Indonesia. Religiosity as moderation is able to moderate subjective norms regarding tourists' intentions to visit halal tourism in Indonesia. However, religiosity was not able to moderate attitude and perceived behavioral control on tourists' intentions to visit halal tourism in Indonesia in this study.

Religiusitas sebagai Moderasi dan Faktor yang Mempengaruhi Niat Wisatawan Mengunjungi Wisata Halal di Indonesia Sulistyo Budi Utomo; Reza Nurul Ichsan; Tribowo Rachmat Fauzan; Luckhy Natalia Anastasye Lotte; Muh. Zakaria
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4172

Halal tourism has become an industry that has a positive impact in both Muslim majority and minority countries. If previously this industry seemed exclusive because it was limited by something called 'haram', then halal tourism has become an attractive option because it is an activity without having to sacrifice religion by touching on 'haram' elements. This research aims to determine the influence of religiosity as a moderation and factor that influences tourists' intentions to visit halal tourism in Indonesia. The current analysis uses a quantitative approach. The results of this research have found that attitude, subjective norms and perceived behavioral control influence tourists' intentions to visit halal tourism in Indonesia. Religiosity as moderation is able to moderate subjective norms regarding tourists' intentions to visit halal tourism in Indonesia. However, religiosity was not able to moderate attitude and perceived behavioral control on tourists' intentions to visit halal tourism in Indonesia in this study.

A Study of Culinary Business Marketing Strategies Using Influencers Amidst Weakening Consumer Purchasing Power Luckhy Natalia Anastasye Lotte; Silvia Ekasari; Dadang Suhardi; Susanto; Halim Dwi Putra
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16463

The culinary business economy operates within a highly complex environment where operational efficiency meets constantly evolving consumer psychology. A closer look reveals that the sector's economic foundation lies in managing production costs, which are highly sensitive to changes in fiscal policy and volatility in upstream food commodity prices. The purpose of this study is to provide a study of culinary business marketing strategies using influencers amidst weakening consumer purchasing power. This research uses a qualitative approach in the form of a strategic study. This study is supported by secondary data such as books, journals, and related sources. The results of this study indicate that marketing strategies using influencers amidst weakening consumer purchasing power require a paradigm shift from simply creating desire to justifying spending on culinary businesses. Today's consumers are more selective and tend to seek real value rather than mere visual trends. The study of culinary marketing strategies using influencers in challenging economic conditions includes a shift in selection, content emphasis, strong call-to-action promotional strategies, utilization of short video platforms, and rigorous measurement of return on investment.

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