Jurnal Informatika Ekonomi Bisnis
Vol. 5, No. 4 (December 2023)

Pengaruh Perceived Risk, Perceived Reputation, dan Trust Online terhadap Minat Beli Online Konsumen Shopee

Martiah, Anisa (Unknown)
Ismulyani, Heditia Umi (Unknown)
Inonu, Saddam Hussein (Unknown)

Article Info

Publish Date
31 Dec 2023

Abstract

This study aims to analyze the influence of perceived risk, perceived reputation, and online trust on shopper's online purchase intention. The population in this study is the city of Bandar Lampung as many as 300 respondents. The sampling technique is Purposive Sampling. Data analysis using SEM (Structural Equation Model) with the PLS 3 program. The results of this study indicate that Perceived Risk has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on purchase intention, Perceived Risk has a positive effect significant to purchase intention, Perceived reputation has a significant positive effect on purchase intention.

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Journal Info
Jurnal Informatika Ekonomi Bisnis
Website

Abbrev

infeb

Publisher

Asia Pacific Network for Sustainable Agriculture, Food and Energy

Subject

Economics, Econometrics & Finance

Description

The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new ...